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Email Marketing Analytics that can Help you Grow your Sale

Email marketing analytics is an integral part of any successful email marketing strategy.It is only logical that so many marketers use email marketing data to improve their sales. Here is how email marketing analytics can help you grow your style.7 metrics to analyze in your email marketing strategies1. Open RateThe open rate of your emails refers ...

4 Reasons to Use Newsletters in Your Email Marketing Strategy

Since the dawn of the internet, newsletters have been the cornerstone of any successful email marketing strategy. A newsletter is a tried and tested format that predates email by many centuries, but newsletters have recently had a resurgence with many companies catching on to their power. Platforms are also driving this ...

How to Advocate for the Value of Email Marketing

It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I haven't been given the time or resources I need to do it right. How can I convince my boss/team/executives to make email more of a priority?"As with any strategy, ...

3 Tips for Combining Social Media and Email Marketing

Email marketing and social media are powerful marketing tools by their own rights – but when they come together, that power increases tenfold.It makes sense: Today's buyers generally make decisions based on information from multiple channels, so when marketers focus all their energy on just one, they risk missing their prospects ...

How to Dig Deeper than Vanity Marketing Metrics

When it comes to email marketing, open and click rates tend to get the lion’s share of people’s focus when it comes to marketing metrics. And with good reason—they are the most obvious indicators of success for email marketing.After all, what difference do other points of data make if no ...

5 New Ways to Tackle Email Marketing for your Blog

The most powerful asset a blogger possesses is their email list. Growing your list organically—and sending out relevant email marketing messages—is one of the best ways connect with your audience, drive engagement, and attract more readers to your blog.Marketers who prioritize blogging are 13 times more likely to achieve a positive return ...

5 Steps to Revamping your Email Marketing Strategy

Cold calls and mailings were formerly the preferred marketing methods for engaging with prospects and clients. Then, approximately a decade ago, email became the marketing tool of choice for everyone.However, since information is being disseminated in more locations than ever before, some businesses are changing their focus to other channels, ...

6 Common Email Marketing Interview Questions to Prepare For

You got an email marketing interview! Next?Email marketing includes creativity, strategy, and organization. It's an ever-evolving industry that attracts exceptional individuals like you, which makes for enjoyable employees. To get there, you must master the interview, and we can assist.Email marketing professions need a range of abilities and personality qualities, ...