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7 Psychology Principles to Follow for High Converting Emails

Email is a beast. Each of us has our own method of wailing and succumbing to the monster, or rising to battle it with technical rage.

But, in any event, email is what it is. And it’s not going anywhere.

We can develop emails that our receivers want to open and engage with if we understand the psychology of email checking. Here are seven fundamental ideas to understand in order to optimize your email marketing.

Social evidence

This notion is not new to anybody, but it is still one of the top psychological methods used by email marketers in businesses to improve their brand.

To put it simply, social proof is a phenomena in which one individual uses the conduct or experience of others to guide their own action.


Nike understands how to use psychology in marketing. Check out this email. It’s brimming with persuasive social evidence.

Nike starts the email with a strong endorsement of their goods and the brand’s tone, beginning with Coach K stressing the significance of adjusting to change and conquering adversity.

Nike employs email psychology through a social proof technique. There’s also a feeling of Nike’s community when you see their fans utilizing their internet tools. This encourages individuals to join the indoor activity revolution.

Social proof as a psychological email marketing hack There’s also a quote from Nike’s email promoting items with the motto “You can’t stop us.”

Psychological email marketing hack: Framing. This psychological marketing technique is all about highlighting the greatest features of your product or brand.


Instead of sending a re-engagement email requesting a client to return and emphasizing what they are missing, Netflix has reframed its re-engagement email to feature just a single button and show the user how much value they may have if they rejoin Netflix.

Netflix transformed a standard re-engagement email into a slick value-centric email.


Humans, whether we like it or not, value things that are uncommon, unusual, or exclusive.

Gold, for example, has been coveted since virtually the dawn of time. Why? Because it is both rare and attractive.

Famous Footwear

This is an example from Famous Footwear. They use email psychology to create a strong sense of exclusivity.

The subject line, “Rewards Member Exclusive! Enter for a Trip to NYC,” plainly says that this offer is exclusively available to members of the rewards program. In addition, the email mentions a prize for an exclusive trip to New York City for the Thanksgiving Day Parade.

Example of a psychological email hack: Famous Footwear Rewards is giving away a special getaway.


The fear of missing out, or FOMO, is related to the idea of scarcity discussed above, but it may also be employed to create the impression that something is rare.


This is an email from Bose. They not only employ social proof, but they also generate a lot of FOMO without being too aggressive.

They advertise their items, inform recipients about large deals, and, most importantly, remind consumers that the sales are only accessible for a short time.

Bose email employs the FOMO approach.


This psychological premise, “you scratch my back, I’ll scratch yours,” is older than marketing itself.

Reciprocity in marketing psychology refers to delivering value to prospects in order to persuade them to “give value” in return by purchasing your product or service.

The Black Tux

This excellent example from The Black Tux employs psychology in marketing by including an appealing offer in one of their onboarding letters. Because the company is providing a fully free sample of their service, this is an A+ example of reciprocity.

After all, there is no better price than nothing.

An excerpt from an email from The Black Tux giving its clients a free fitting.

It’s difficult to discuss psychological techniques for email marketing without first looking at the text of your email. It might be tempting to use attention-grabbing language and make strong assertions while writing an email.

Eight Hours of Sleep

Eight Sleep’s email makes you want to sleep on a new bed, assures you that you can finance your purchase “stress-free,” and provides a 100-day free trial.

This is a fantastic bargain, and the email’s convincing text emphasizes it.

Furthermore, the bold heading “Sleep now, pay later.” indicates to readers that the company is taking the worry out of purchasing a new bed.

Customers are persuaded to buy a new mattress from Eight Sleep.


Color psychology is a complicated subject, but it is also one of the most effective psychological tricks. Optimizing your emails for colors that people like will help you get the most out of your marketing emails.


This sophisticated example from Harry’s makes use of two strong hues, blue and green. Both of these colors functioned well and seem nicely in this email.

Harry’s email is highlighted with two bright colors: blue and green.


Every audience is unique and has distinct expectations from the companies with which they engage. Using psychology in marketing does not imply switching to a different email template and then forgetting about it.

Marketing’s purpose is to increase sales, and making your brand more appealing is a great approach to achieve exactly that. Use and use the aforementioned concepts to boost your brand’s image and attract more leads.

In this video from Mr. Cakebox, he is showing you the psychology of email writing and how you should structure your emails in a way that will get more opens and more click-throughs resulting in more sales for your business.