Email design is always developing. Design trends change, and subscriber interests are unpredictable.
Summer was just a few months long, and now we’re back on the icy path to winter.
Let’s take a look back at the summer ads of these prominent businesses.
One Kings Lane
With its images, One Kings Lane does an excellent job of not just creating the summer mood. The company is a well-known retailer of luxury furniture and home décor.
By employing poolside images in this example, they do an excellent job of conveying summer feels.
Rip Curl’s graphics also does an excellent job of conveying a summery mood. They also make excellent use of language, with phrases such as “bombshell” being employed during the summer months to describe stunning ladies with exceptional personalities.
Their company name also conjures up images of the water and waves, which they incorporate into surfing imagery that screams “summertime fun.”
Summer is a season for gatherings, from picnics and barbecues to family reunions and pool parties. Evite, an online invitation service, understands this, which is why it designed this colorful, summer-themed email marketing design in 2018.
Flat, emoji-inspired icons and clear typography mix for a basic yet distinctive design.
“Go surf, Dad!” This Father’s Day email marketing not only welcomes summer with a traditional summertime celebration, but it also encourages health with innovative written language.
What better way to spend the hot summer months than on an adventure?
Camping is a traditional summer vacation, and BioLite capitalizes on that desire to go out and explore.
They did an outstanding job of encouraging both spending and adventure in their email design.
“Let’s get this party started!”
With the surfboards and “surfer” van, Leesa not only plays on a typical beach motif, but the colors and typefaces used in this summertime email campaign give the reader a light and airy vibe.
Sweet foods are a terrific way to enjoy the summer season, and Friendly’s capitalizes on this by putting their enticing banana split front and center in their summer email campaign.
Sweet treats are a great way to celebrate the summertime, and Friendly’s takes full advantage of that with their appetizing banana split displayed front and center in this summer email campaign.
Anthropologie went for the feelings with this one, using a summery tropical bird as the center feature of their email campaign.
Everything about this email screams tropical vacation and sunny sunshine.
As they assist consumers in saying farewell to the summertime festivities, Chairish strikes us with all the feelings.
The traditional beach imagery, including those iconic surfer boys, warms our hearts, while the 80% discount feeds our desire to hang on just a little longer with some new summery house furnishings.
What is O’Neill clothing doing in this email that isn’t summery? The waves, the swimsuits, the splashing water, the call of adventure… With every facet of its design, this email campaign plainly screams summers.
Speaking of design, your summer email campaign should include more than simply eye-catching pictures. Indeed, you must be able to entice your readers with little more than an appealing subject line.
You will be able to spread summertime with a splash if you follow these businesses.