Are you becoming tired with your email marketing campaigns? Do you ever feel like you’re always throwing the same thing at your subscribers in the hopes that something will stick—but the traffic simply isn’t coming? Perhaps it’s time to revamp your email marketing strategy with some new strategies.
With over 30% of US people using ad-blockers, avenues such as email are critical for assisting you in reaching new clients.
In this piece, we’ll look at some innovative methods to use email marketing to increase traffic to your small company, both online and offline. We’ll also share some tried-and-true best practices for getting the most of each email campaign you send.
Sixty-one percent of consumers prefer that firms contact them through email rather than other methods. If you want to take advantage of this, you must optimize your email marketing efforts.
These aren’t your run-of-the-mill marketing efforts. You may give them your own distinctive twist to generate traffic and authority.
1. Organize an online AMA
If you’ve spent any time on Reddit, you’ve probably seen the Ask Me Anything (AMA) threads, when an expert (or celebrity) will answer Reddit users’ urgent questions. Former President Barack Obama even held one in 2012.
What role does this play in email marketing? You may, for example, hold an AMA on Reddit and advertise the event with email marketing. Start your AMA advertising at least six weeks in advance to ensure a high turnout and a range of questions.
You might also hold your AMA just through email or another medium. Allow your subscribers to submit their questions by email or a survey form. You may videotape yourself answering the questions and send the video back to them.
The Fix Chiropractic sent out an email announcing its forthcoming YouTube AMA.
2. Create one-of-a-kind material for your subscribers
You want to provide value to your customers’ and leads’ lives. They must believe that they can rely on you to solve their difficulties. Use your blog to offer information to do this.
Make sure to publish authoritative blog entries on a wide variety of subjects that your clients will find valuable. Share links from your own blog as well as other reputable sites or partner companies with your followers. Make a point of asking your subscribers what subjects they are most interested in.
For example, if you’re a plumber, you might publish blogs on fast at-home repairs, plumbing tricks, and viral material about plumbing. Lawyers might publish postings to assist individuals understand their rights in various settings, within their legal boundaries.
It all comes down to educating and empowering your followers.
Who is most likely why small companies with blogs produce 126% more leads than those that do not.
Furthermore, 77% of web users read blogs.
This email from US Outdoor Store has been particularly crafted to include interesting material.
3. Design one-of-a-kind customer experiences
Even small companies may profit from automating customer journeys to generate traffic through email. Indeed, automated email campaigns are ideal for small companies since they take little time and effort to set up.
Because automated advertisements are often highly tailored, they generate 152% greater click rates. Using information you already have about your members, such as their whereabouts and purchase history, you may give them with material they can’t wait to interact with.
Here’s an example of a Pizza Hut automated birthday marketing. Birthday emails usually have high conversion rates. Who doesn’t like spoiling yourself on their birthday?
4. Host an in-person event
Small companies may use events to attract new audiences and boost traffic. Not only that, but you may also talk to actual individuals about their issues, worries, and everyday lives.
Your event will be fully dependent on your brand, which includes your beliefs, skills, and goods or services. Some firms may choose to arrange a conference with expert panels, but others may wish to conduct expos with various exhibits.
You may also hold a more informal event, such as a summer field day or picnic with a theme related to your company. For example, an outdoor gear firm may arrange weekly treks in different places.
This will keep subscribers interested since they will want to know what you’re up to, particularly if they are seeking for new ways to spend their time.
Here is an example of an Earth Day event email from the sustainable apparel firm Wolf and Badger.
We understand: Your imagination may take a week off and you may experience email marketing exhaustion. It occurs to everyone. In a nutshell, you can:
- Organize AMAs and in-person events
- Take advantage of automation and customer journeys.
- Encourage feedback
- Subscribers should be kept up to date.
- Write and publish compelling and tailored material.
These pointers, together with lots of customization and mobile optimization, may help to revitalize your campaigns and increase visitors to your website and stores.