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4 Easy Ways to Collect More Subscriber Data

While many of us email marketers understand the importance of email subscribers to the whole sales cycle, it's necessary to never lose sight of the valuable, relevant information that they're getting.However, in order to develop the most relevant material, you must first understand who you're speaking to, and getting to ...

4 Franchise Email Templates to Set you up for Success

When it comes to promoting their business, franchise owners often depend on their marketing staff to generate the finest email templates. Franchise owners, unlike many small companies or family-owned brands, must cater to several locations and many distinct markets depending on each franchise location.While it is easier for each franchise ...

The Truth about Using Emojis in Email Subject Lines

According to Jess Nelson of Email Marketing Daily, emoji use is rising by 775% every year. If so many marketers are embracing emoji, it must be a powerful tool, right? Maybe. According to Experian, 56 percent of companies that used emojis in email subject lines had a better open rate. ...