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Emails We Love: The Birthday Edition

Campaigns
What is the finest spot to spend your birthday? Your email inbox.There are usually a few particular items that genuinely signify the passing of another year—a birthday cake in the workplace, cards from your parents, postings on your Facebook page, and, last but not least, emails!Birthday emails benefit both advertisers ...

When to Use an Animated GIF in Email Marketing

Deliverablity
You may exchange amusing GIFs in group messages to your pals or come across them while looking through social media, but might they be a useful marketing tool for your company?The answer is yes, but only if done properly.GIFs have made a major return, despite technical breakthroughs in video. You ...

What is Email Source Code and Why Should I Care?

Email Tools
No matter how long you've been in email marketing, you're surely aware that open and click-through rates are crucial.There are several strategies to enhance these KPIs, ranging from tweaking your material to generating fantastic subject lines.However, many marketers fail to take the effort to grasp email source code, instead relying ...
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