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The 4 Best Ways to Grow your Event’s Mailing List

In general, the larger your email list, the higher your chances of scaling up and selling out your events. However, when individuals move away and shift their focus, the typical email list organically churns at a rate of roughly 25% every year. That implies you must work proactively and continually ...

Everything you Ever Wanted to Know about Spam Filters

"Spam check."In email marketing, the spam folder is like the black hole of the email world.24% of business emails were spam in 2015, according to study. 1 in 4 emails you send to users might end up in spam.How can you avoid getting tagged as spammy?We'll cover email spam filters ...

What is a Good Click-to-Open Rate?

One email marketing measure is underused. Open and click-through rates are extensively utilized.Do you consider CTOR when evaluating an email campaign's success?Click-to-open rateYour click-through rate (CTR) compares the number of email recipients who click to the total number of email recipients. How can you measure the success of your email ...