In general, the larger your email list, the higher your chances of scaling up and selling out your events. However, when individuals move away and shift their focus, the typical email list organically churns at a rate of roughly 25% every year. That implies you must work proactively and continually to gain new subscribers in order to maintain, much alone increase, your list.
However, according to a recent poll of almost 400 event professionals conducted by Eventbrite and Emma, nearly one-fifth of event producers do not. Instead, they depend on passive list growth, expecting that visitors would go out of their way to find an email sign-up form on their website.
There are some devoted followers who will. However, the majority of individuals are hesitant to provide their email addresses. They may need some persuasion to participate.
Here are the four most successful email list growth tactics used by event professionals.
Make the most of your opt-in forms by using inbound marketing.
7 Reasons Why Inbound Marketing Is Critical for Your Business
Inbound marketing and email capture forms are used by 48% of event professionals to expand their mailing list. Consider newsletter sign-up options on your website that promise to notify customers when tickets go on sale.
However, you may need to persuade event attendees to attend. Consider your inbound marketing plan to be a bargain you make with prospective attendees. They offer you their email address in exchange for something worthwhile, such as:
A special promotional code
Obtaining access to previous event video or keynote speeches
A customized playlist with your headline acts
Retail brands are excellent at this. When new visitors arrive at their website, they identify them and give them “20% off your first purchase,” for example. The consumer enters their email address, and the discount code is sent to their inbox. The similar technique may be used to generate your event’s email list.
Post on social media to expand your reach across platforms.
Another 48% of event organizers use social media to direct attendees to their email opt-in forms. As you grow your following on networks like Facebook and Instagram, let them know about another method to remain in touch: your email newsletter. Things may, after all, be lost in the social stream. However, with periodic emails, recipients are kept fully informed.
While organic postings are a fantastic way to start marketing your newsletter, advertising is where you can fast build your list. Paid advertisements on Facebook, for example, may allow viewers to sign up for your email newsletter directly in their feed. This makes it exceedingly simple for a smartphone user scrolling to autofill their email address with the push of a button.
The relationship between social media and email is reciprocal. Once you have a robust mailing list, you can use it to re-target those prospects with frequent offers and invitations on social media. It’s all part of spreading the word about your event. People may not purchase tickets or register the first time they learn about it. However, after many references on social media and through email, they decide they don’t want to miss out!
Use free offers to attract subscribers.
Design a giveaway logo template for a social media post or a website banner.
Free gifts are the meeting point of social media and inbound marketing. This strategy is used by 18% of event organizers to create their email lists. Users sign up for your newsletter through social media in return for a chance to win prizes such as free tickets, VIP passes, and swag. To significantly extend your reach, you might reward a follow, remark, or tagging a friend.
Such competitions may help you quickly increase your subscriber count, but make sure you strictly adhere to the platform guidelines. Every social site has its own restrictions for contest submission, and if you aren’t diligent, your efforts (and account) may be terminated.
Construct your mailing list in person during the event.
Finally, one of the finest methods to develop a mailing list is completely traditional: do it in person.
This may imply a clipboard and a pen at your welcome station. However, there are now more current methods of gathering email addresses on-site. Use “text to join” technology, for example, to provide a number that individuals may simply text if they wish to join your mailing list. Put those numbers on all of your printed materials, as well as any billboards or signs during your event.
Maintaining and growing your email list must be a passive endeavor. With the tactics described above, you’ll notice your numbers increasing and your tickets selling quicker than ever before.