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How to Track the Success of your Email Marketing

Email Tools
You've researched best practices, crafted a killer email campaign, and sent it out. Nice!What's next?You might plan your next campaign, but if you do the same things, you'll get the same results. Instead, monitor the performance of your email marketing strategy to understand how to improve.To evaluate how effectively your ...

5 Elements of the Perfect Welcome Email

Campaigns
A welcome email is your business's finest chance to create a strong first impression.After a subscriber joins up for your emails, send them a message introducing yourself and the value you'll bring. You're also delighted they signed up for your company's updates.It's a huge thing when someone joins your email ...

5 Best Practices for Using Video in your Email Marketing

Best Practice
Video destroyed radio, and now it's taking over digital marketing.Over 1.9 billion videos will flood Internet channels by 2021, according to Cisco's Visual Networking Index.Video creates engagement and authenticity, which improves trust and sales.This channel's potency makes it a no-brainer for email marketing. It's easy to apply using our advice.Let's ...
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