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Ramp Results with Six Customer Segmentation Tricks

Important email content. Marketers must ensure their messaging engage with audiences so contacts will read and act.How can you write something special for a big audience in various buyer's journey stages?This article explains why email marketing initiatives require consumer segmentation. We'll also offer unique ways to segment viewers beyond demographics..Why ...

Spare a Thought for Subscriber List Names

Make your subscription lists visible to everyone.While this is a terrific concept in the sense that your subscribers may see the email list names to which they are subscribed at some time, there are other, equally essential reasons why you should adopt a subscriber list naming standard, or at least ...