Black Friday and Cyber Monday are unquestionably the biggest shopping days of the year.
The tips you find on the internet are generally about fresh approaches, the current trends, or tried and true, tried and true strategies to make sales. However, when it comes to discussing email marketing blunders, the material is limited.
While focusing on the positives is not a terrible strategy, disregarding flaws might leave your effort ineffective.
If you know how to make it, you are aware of all the potential pitfalls. But, just to be sure, let’s go through some of the most common blunders in Black Friday email advertising.
What Not to Do During Black Friday Campaigns
Send a last-minute email marketing campaign
There might be a variety of reasons why your email marketing campaign was sent late. That, however, is not an excuse. The most crucial days of the year are Black Friday and Cyber Monday. They should be at the top of your marketing calendar and the focal point of the whole year. Your aim is to sell, and a last-minute single-email campaign will not help you do that.
When it comes to Black Friday and Cyber Monday emails, they must be calculated, checked, and meticulously assembled. Instead of waiting for the campaign to come to you, start planning it a month ahead of time, particularly if you have some very fantastic deals in the works.
Inundate the recipient’s mailbox
Everyone wants to be noticed, and the effort to fit into the recipient’s inbox is even more difficult in November. However, sending many emails per week or even per day might turn off customers and push them to click the dreaded “unsubscribe” button.
When the time comes to begin the buying binge, sending too few emails will make you easy to forget and, more likely, ignored.
You may feel compelled to send additional messages, but resist!
If you wish to send extra emails because you believe there is more to include in your campaign, prepare ahead of time. A maximum of three emails per week are permitted. Keep it in mind if you want to send another one.
Make individuals have seizures
It’s wonderful if you want to add a splash of color or a gif to your emails! Just bear in mind that if you go overboard, consumers will be more likely to turn away rather than read your Black Friday Email Content. Too much of a good thing might be detrimental to your brand. Balance is making a reappearance here. To retain the harmony of the email design, always follow the 60/40 rule when creating successful emails.
The only thing you need keep in mind is using the same design scheme as your email correspondence and crafting a well-balanced message that is visually appealing.
Reactivate ghost customers
Think again if you thought contacting consumers who had ghosted you on Black Friday was a smart idea.
What you should do is concentrate just on Black Friday and Cyber Monday. It’s pointless to try to sell to folks who are already aware of your goals. Furthermore, attempting to re-engage ghost consumers might be detrimental in the long term.
Let’s put it this way: a lot of individuals claim to be skilled at multitasking. However, since they have to accomplish numerous tasks at once, the majority of those folks will offer you a subpar effort.
Don’t try it
It is one thing to create a campaign. However, you must ensure that it functions properly. Without extensive testing with numerous individuals on various inboxes and devices, your email may display poorly and be illegible.
Nothing is worse than a consumer deciding your organization is untrustworthy and spreading that information online. So, what you need to do is test it thoroughly. Allow yourself a full day or maybe two to launch the campaign to employees, asking them to test several devices and provide feedback.
Make it too imaginative
Unfortunately, some businesses desire to distinguish out so strongly that they go overboard. The use of all capitals in the subject line, emoticons that make it difficult to read, and clickbait headlines are the first things to avoid. What kind of worth do they provide?
A more simplistic and straightforward approach works best. Transparency and honesty go a long way.
What gets into your emails is ultimately up to you. However, you now have a basic idea of what errors to avoid in order for your Black Friday email marketing to be efficient and attract clients to purchase the items or services that you provide.
Keep these in mind while creating all of your promotions, not just seasonal ones, and you’ll be assured great conversion rates and a satisfied audience that will return to you again and again.
Watch this Campaign Monitor video to discover how to create and distribute eye-catching emails during the holidays.