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Here’s Why Your Emails Go To Spam (How To Avoid It)

Email is regarded as the workhorse of email marketers. Essentially, it is hired when it has a ROI for each marketing format, which includes social media, direct mail, and sponsored search.

However, there is one difficulty that all email marketers must address. That is sliding into the terrible black hole known as THE SPAM FOLDER.

Here are some frequent reasons why emails get up in spam and how to avoid having yours end up there.

You submitted incorrect information

Your ‘From,’ ‘To,’ ‘Reply-To,’ and routing information, as well as the originating domain name and email address, must be correct and identify the person or company that originated the communication.

In other words, you must clearly express who you are or what your firm does, and you must not contain any misleading information that may mislead someone.

You did not request permission

Before sending an email, the first rule of email marketing is to get permission. As a result, you should never purchase an email list or gain it via any other unethical methods.

As a result, email addresses should only be included when someone voluntarily opts in. It’s actually that easy.

Your preferred terms are spam trigger words

“Double your money!” or “You’re a Winner!” are certain ways to attract unwelcome attention from those filters.

If the system detects suspicious trigger phrases, it raises a red flag, and your email will be sent to spam, even if you have the best of intentions.

Here are a few of the most prevalent trigger words to avoid.

Mequoda Avoid Spam Words

Your headline is inadequate

The subject line of an email is crucial. As a result, you must succeed.

Aside from avoiding trigger words, there are a few more subject line best practices to follow to keep your emails out of the spam abyss. These are some examples:

Avoid using excessive capital letters, which suggests that you’re yelling at your audience.

Exclamation points should not be used excessively.

Making no false promises

Without being too aggressive or salesy

There is a huge picture with little text

It has never been more fashionable to include graphics into marketing initiatives. So it’s simple to understand why many marketers prefer image-heavy emails. It’s just a question of taste.

You should be conscious of your text-to-image ratio and aim for 60/40, which means that your email should contain about 60% text and 40% picture.

If you stick to this method, you should be OK.

InVision LABS provides an excellent example:

Source: Really Good Emails

You’re sending emails to addresses that are no longer active

This indicates that the email was sent to an invalid address and so was not delivered. If you do this on a big scale and send emails to dormant email addresses on a regular basis, spam filters will often punish your domain or ISP.

As a result, your emails are more likely to be marked as spam. What is the solution?

Make a habit of “cleaning” your email list and eliminating inactive addresses.

You have poor spelling and grammar

According to him, this is often the consequence of non-native English speakers employing translation software to transform their material into English. And, to put it mildly, they sound peculiar.

As a result, spam filters are on high alert, and spelling and grammatical problems may result in your email being sent to the spam bin. Not to mention that you will seem unprofessional in the eyes of your viewers.

As a result, you must be extremely careful to double- and even triple-check each email before sending it.


While spam is a prevalent issue, little is known about how it is caught and sent to unnoticed folders. Using the information provided above, you can confidently build your next campaign, knowing that you’ve taken efforts to keep your communications out of spam folders.

To discover more about Spam and its negative consequences, watch this video from Techquickie.