There is a reason why so many companies employ emails in their marketing initiatives. And they certainly do!

The benefit of email marketing is that you can use it to expand your brand, establish a reputation, and foster confidence in your organization without depleting your whole marketing budget.

What is the effectiveness of email marketing?

According to a Smart Insights survey, email is the most successful marketing channel, outperforming other tools such as social media, SEO, and content marketing.

Another McKinsey research found that email marketing is 40 times more successful than social media outlets like Twitter or Facebook in bringing in new clients.

What exactly is an email marketing template?

The funny thing about effective emails is that they all contain the same key components, whether it’s tailoring the message to the reader or creating captivating material.

Email marketing templates can also be used for a variety of purposes, such as promotional emails, seasonal emails for special events and holidays, loyalty programs and discounts for returning customers, transactional emails such as shipping order confirmation, and feedback emails that engage your customers.

In fact, most email marketing software now includes templates. For example, Mailchimp’s software has a pre-built template from which you may choose depending on whether you want to create a newsletter calendar or make a product announcement.

Mailchimp

Once you’ve decided on a template, all you have to do is drag and drop content blocks into it, add photos and copy, then click the submit button.

Email marketing employing plain text emails to nurture new subscribers and customers while pushing them to add Drift to their website may be just as successful (free of charge)

Drift

To nurture new subscribers and customers, send plain text emails.

The nicest aspect about all of these templates is that they are automatically sent out through “triggers.” For example, if a consumer purchases a product or subscribes to your newsletter, they will get a welcome email immediately.

Four examples of effective email marketing templates

1. Airbnb for customisation

Airbnb’s whole marketing approach is built on a single pillar: trust.

Personalization has been one of its most effective tactics for connecting with consumers. They utilize client data, such as present location, to customise emails in order to develop a stronger relationship with customers.

How to Steal This Design

You may use analytics tools to replicate the greatest features of this design on your own website. Google Analytics, for example, may watch your clients’ online actions and help you identify which pages they visit and which goods they look at.

2. Dollar Shave Club for upsells

If you’ve previously made a transaction to a consumer, now is the time to inquire if they’d want to purchase any more of your items.

Dollar Shave Club has been doing something similar. They gently encourage their consumer towards making more purchases when they get their order confirmation.

How to Steal This Design

Examine how your items or services are presented on your website. If you can find a set of goods that compliment each other, provide them as a recommendation at the bottom of your purchase confirmation emails.

3. Dropbox for reengagement

Not every subscriber on your list is looking forward to receiving your emails.

How can you convince them to pay attention again? Use a reengagement email campaign. Dropbox used comedy to accomplish this:

The email contains a short, humorous message in which the user is given the choice of letting their computer files accumulate dust or bringing them to life via Dropbox.

How to Steal This Design

The most successful email marketing template will convey your company’s actual image. Applying this attribute to a reengagement campaign is a terrific method to build brand recognition, whether you’re attempting to be creative, humorous, or informative.

This is also a time to remind them of how your product can assist them and make it simple for them to contact you if they ever want assistance.

Cafepod accepts client input

Asking for client input is one of the most effective ways to keep consumers coming back.

If you want to know what your consumers are thinking, the easiest method to find out is to ask them. You may also get feedback quickly and easily by using email surveys and pre-built templates.

Cafepod is a terrific company that consistently reaches out to its members to get feedback.

Once again, the emphasis is on how simple it is for a client to provide feedback. Customers of CafePod may provide feedback fast by including the replies as clickable links in the email.

How to Steal This Design

Customers want to be heard; all you have to do is offer them the opportunity. You may use this template to ask the same questions to your customers, or you can include a comment box asking for further information on how you can improve.

Conclusion

Hearing about triggers, automation, and sequences may be intimidating, particularly when time and money are limited. That is why email marketing templates are a godsend for businesses looking to engage with their consumers.

Watch this compelling video from Neil Patel as he breaks down his processes and sequencing for additional information on how to optimize email marketing templates for your campaigns.