Personalize your approach.

You want every subscriber to feel as if you’re composing a one-on-one email specifically for them, so include not just their name, but also their geographic location, gender preference, and every previous purchase history.

In addition to the material, write in the second person and make it conversational. You want to connect with your readers on a more personal level, rather than continuously attempting to sell to them.

Consider Trunk Club Custom as an example. They employ language to concentrate on their consumers rather than the brand in order to remain focused on giving value.

K.I.S.S. (Keep It Short and Simple)

Yes! Keep it brief and straightforward. No one has the time (or, to be honest, the inclination) to read pages and paragraphs of long-hand writing. Email should be scannable, which means that it should just take a few seconds for a reader to comprehend what the email is about and why they should click through.

Here’s an example of how Postmates Inc. uses brevity in their content to enhance click-through rates by outlining their goals and increasing website traffic.

If you keep writing too much, you risk losing that subscriber to the following email since they can’t read your material fast enough.

Give value in exchange for rewards

What do your subscribers appreciate about your brand? What do they appreciate in brands similar to yours?

Email marketing is a wonderful opportunity to educate your audience on the advantages of utilizing your goods or services over competitors. However, many marketers get carried away with features rather than true value.

Content2Conversion is an excellent example of a company that focuses on how their goods and services make the lives of its members simpler. They arouse true emotional attention.

Get rid of the sales pitch!

The idea is to develop content that outlines how your company will assist your customers solve their issues, rather than merely listing a feature without explaining why it’s significant.

Conclusion

Have you succumbed to FOMO? Consider how you craved for more. Apply it to your email copy and ready for them to return for more.

If you haven’t had enough, check this video from Tim Cameron-Kitchen of Exposure Ninja to make your emails irresistible to open, from crafting compelling copy to writing a killer subject line.