With visual connection and communication being such an important part of content marketing tactics these days, running out of ideas isn’t an option.
So, what do you do when you’re stuck for ideas for your next email newsletter?
Take a look at some of the ways you may repurpose your current email content.
Use social media graphics as mail content headers.
While the majority of email marketers use text, graphics are an excellent method to enhance click rates. That is why headers are so crucial.
However, because marketers do not want to develop a new header for each email, why not make things easy by repurposing it?
Use the results of social polls to generate newsletter content ideas.
Most social media networks allow users to create polls.
Consider this Evernote poll, which received 380 votes. It may be adapted for email marketing by doing so. Sharing poll results in emails alerts users to the fact that the brand produces such material.
Use user-generated material to improve newsletter writing.
Did you know that user-generated content is one of the most genuine types of brand material?
They function similarly to word-of-mouth marketing but are more visually appealing. Infographics may be used as newsletter material. Infographics are a visual resource that should not be overlooked when it comes to email marketing.
Infographics, which combine visuals, symbols, texts, and charts, deliver a powerful punch for a single piece of material. Because of the color combination, it filters information into an easy-to-absorb and appealing visual that looks fantastic on a blog.
Use an influencer if your business has one.
Gwyneth Paltrow founded the company more than a decade ago with a newsletter emailed from her kitchen.
What began as a mailing list concept has evolved into an alternative wellness brand, complete with an online shop and a diverse content development arm.
Incorporate YouTube videos into your mails.
YouTube material is growing these days, particularly in light of the epidemic. Embedding movies in emails, as seen in this Litmus example, is a good decision.
Aside from embedding, there are many more methods for include movies in your newsletters:
Take a screenshot of a frame from your video to include in the email and link it to the video.
Make an animated play button to entice viewers to watch the video.
Link a GIF of the video to give the user a feeling of motion.
Include product reviews and consumer feedback.
Consumers, especially Generation Z, like soliciting views before making a final purchase. That is why they respond so effectively to influencer marketing.
How can you persuade people via email marketing? You may incorporate photographs and material from your consumers in your communications.
Three sportsmen discuss their customer experience with Eight Sleep in this example. The five-star rating images are also a lovely touch.
A variety of designs have been used in marketing efforts. However, by reusing existing content, you may develop newsletter ideas and enhance email views and clicks.