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Black Friday Emails Matter👊🏽

We don’t need to neglect two of the biggest shopping days of the year, Black Friday and Cyber Monday, just because everyone is chanting “Black Lives Matter.”

As a result, a smart email marketing strategy will keep your company in the forefront of people’s minds over the Christmas season.

But don’t worry, we’re providing 12 of our top Black Friday email marketing campaign ideas to inspire you to produce your most successful email.

Provide mystery savings 🕵️‍♀️

Almost everyone like mystery, so why not include it in your Black Friday deals? You may send an email with a 10%, 20%, or 50% discount to your subscribers. When a subscriber clicks on the call to action, he or she is sent to a landing page with one of the offers from your email.

Take a peek at this 22 Days sample. Nutrition does an excellent job of capturing the interest of subscribers right away. The subject line is “What will your surprise offer be?” is tough to dismiss, yet they aren’t present. When the subscriber opens the email, they are sent to the website where they may see their savings.

Make a gift guide 🎁

Gift guide related emails generate 50% more sales than promotional emails.

You may also make a convincing gift guide by categorizing items based on gender, price range, or product color.

Trouva’s example gift guide provides sustainability. The subject line reads “Gift with a Conscience,” a subject line that is guaranteed to stand out since it is a novel concept.

Offer discounts to loyal consumers 🙋‍♀️ 🙋‍♂️

While you may absolutely provide Black Friday and Cyber Monday bargains to all of your subscribers, you might consider giving a special promotion to your most loyal customers.

Check your contact list, identify your most engaged readers, and reward them for their devotion with something fantastic.

Who does an excellent job of rewarding repeat customers? Sephora wins in this category!

It’s not only about money over the holidays. You should also appreciate your loyal consumers for their friendship.

Provide sneak previews on social media 🤳

Share one or two of your Black Friday and Cyber Monday discounts on social media, followed by an email.

Sephora is also a leader in providing clients with an early look at its Black Friday bargains on Snapchat and Instagram before distributing them through email.

This is one another excellent technique to begin linking your various marketing activities throughout your social media networks.

Deals should be extended 📢

During the Christmas season, when hectic shopping days are visible, there are many competitors to get trapped with deals.

Why not offer your subscribers extra time to take advantage of the discounts?

This is a wonderful Converse example. Customers were given a 25% discount for four days.

Provide free delivery to your subscribers 🚢

Shipping charges, regardless of the deal you give, might deter your subscribers from purchasing.

Offer free delivery on both Black Friday and Cyber Monday to deter members from leaving their purchases.

Peter Thomas Roth Clinical Skin Care is an excellent example of free delivery. Aside from the straightforward advertising, they used movement elements in the material to make it more interesting for their members.


It’s usually a good idea to provide something other than a sales pitch. Black Friday and Cyber Monday are all about giving your subscribers excellent offers.

So, be creative and have some fun, and you’ll have a wonderful season.

But wait, there’s more! SmartrMail’s webinar on Black Friday and Cyber Monday email marketing strategy is available in the video below.