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4 Email Campaigns Every E-commerce Merchant should Run

02 August 2022Campaigns

Email marketing is one of the most effective channels for reaching consumers today. Above video ads and social media campaigns, email is still the dominant communication medium.According to a VentureBeat Insight study, “users of email marketing systems are achieving $38 in ROI for every $1 spent”. This huge return is likely the ...

How Email Marketing can Change your Business Growth in 2022

03 June 2022Email marketing

Well… if you haven’t been following the trends on the go, you’ll be surprised to see how much things have evolved.The beginning of a new year brings changes. It’s the perfect timing for people to set new goals and make new commitments. It’s no different for businesses. The owners and ...

How to Connect Better with Customers?

27 May 2022Best Practice

How to stay connected?Talking to your customers is important, and currently, it’s a baseline for any successful business. Without any sort of dialogue in this day and age, your company might get less traffic and recognition that equals less revenue. Excluding communication from your marketing strategy is losing opportunities to ...

Your Pre-send Checklist for Flawless Email Campaigns

26 May 2022Email Tools

A good email campaign is just like a cake. It has a lot of ingredients, it’s full of flavour, but without a recipe, it can quickly go downhill.Let me tell you, once you miss one element, the whole cake can be ruined. Just like email campaigns! Once you send an ...

Finding your Email Personalization Sweet Spot

18 May 2022Campaigns

We all know that personalization is the key to successful email marketing.There are various studies, papers, and sources that back it up. From confirming that personalized email increases open and click-through rates to stating that 91% of customers are more inclined to shop if the brand offers them relevant content. And that is just ...

4 Reasons to Use Newsletters in Your Email Marketing Strategy

10 May 2022Email marketing

Since the dawn of the internet, newsletters have been the cornerstone of any successful email marketing strategy. A newsletter is a tried and tested format that predates email by many centuries, but newsletters have recently had a resurgence with many companies catching on to their power. Platforms are also driving this ...

Email Feature: Shake Shack

28 April 2022Inspiration

Sonic Drive-In is one of the largest fast food chains in the US, with over 3500 locations scattered across the country. However, they're now facing competition from Shake Shack, the brainchild of Union Hospitality Group's Danny Meyer. While Shake Shack has far fewer locations than Sonic, they've developed a cult following and ...

4 Tips to Engage Alumni More Effectively with Email

28 April 2022Campaigns

How to create an effective, integrated alumni engagement strategyEvents are central to your alumni relations strategy. 36% of alumni who attend events will donate, while only 3% of disengaged alumni will give. But your events only effectively drive donations if alumni to show up. Email is pivotal to that effort.After ...

6 Ideas to Get a Subscriber’s Attention in 8 Seconds or Less

22 April 2022Templates

You've probably heard the now debunked statistic that human beings only have an eight-second attention span. While we are still able to keep our focus longer than a goldfish, it's true that our ability—and desire—to pay attention has evolved.As you might imagine, our devices are largely to blame. As screens spread our attention thin, email ...

7 Tips to Instantly Improve your Email Newsletter

21 April 2022Best Practice

You invest time into building your email newsletter week after week. You send it out on time, every time, with content that’s pretty interesting. So why aren’t you seeing the results you want?Many companies tend to think about email marketing as a “just send it and it will work” type of ...

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