Email can be a great channel to use for recruitment. Whether you’re looking to hire employees for your company or you’re a recruiter working for multiple companies, your email list can be a huge asset … if you use it well. Find out what mass mailing is in recruitment.

You probably already use email marketing to reach your target customers … but are you using email to help with your hiring efforts?

Email can be a great channel to use for recruitment. Whether you’re looking to hire employees for your company or you’re a recruiter working for multiple companies, your email list can be a huge asset … if you use it well. Find out what mass mailing is in recruitment.

What is Recruitment Email Marketing?

Recruitment email marketing means sending emails to a list of individuals who’ve (a) signed up for updates from you and (b) who might be interested in the job role(s) that you’re advertising.

Recruitment email marketing definitely isn’t about sending mass spam emails to people who haven’t asked to hear from you. 

Once we know what email marketing recruiting is, it’s helpful to know the types of recruitment email content. There are a number of different types of content you can send to entice people to apply for jobs with your company. Some of these are more direct and immediate; others help “warm up” your email list so you pique the curiosity of some candidates.

1. Individual Email Messages to Target Candidates

You might choose to approach target candidates individually. This can be a good way to get a response, though it’s vital to personalize your message: don’t make it look like a mass email that you’re sending to lots of people.

You might explain why you’re approaching this particular person, tell them a bit about the job opportunity, and offer to chat about the role at a time that suits them. Keep your email short and to the point.

2. Emails to Your List Letting Them Know About a New Job Opening

If you have a list of people who are interested in your company – or, even better, a list of people who are specifically interested in a role with your company – then you should definitely alert them to new job openings.

If you’re a very small company hiring for a new role, you might send out several announcements about the role. If you’re a larger company with several roles, you might send out an email that lists all the open positions.

3. Emails That Focus On What it’s Like to Work for Your Company

Another great type of email to send is one that focuses on what it’s like to work for your company. You might share details about your benefits plans, perks of the position, and include quotes from current staff members.

This type of email campaign can be a good way to entice potential candidates who aren’t actively job hunting. An email that shares all the great things about your company might encourage them to consider making a move.

4. Tips About Finding Work in Your Industry

If your email list is likely to have a large number of job hunters, such as recent graduates or people looking for a career change, then you could share tips about finding work in your industry. 

This type of email offers useful information – encouraging people to keep opening and reading your emails – and it’s also a great opportunity to tell people about any jobs your company happens to have open.

5. News About Your Company, e.g. an Award You’ve Received

Your email list is a great place to share company news. That could be an acquisition, a new product line, or an industry award that you’ve received. Demonstrating that you’re a growing, award-winning company will help potential candidates warm to you.

Your news doesn’t necessarily need to be big. Even something as simple as receiving press attention or being featured on a list of “best places to work” is worth telling people about.