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E-commerce Email Automation – 3 Essential Email Ideas

16 August 2022Ecommerce

Discover 3 more ways you can enhance your e-commerce automation strategy.If you're using autoresponders or triggered campaigns to enhance your email marketing strategy already then you know how useful it is to have a consistent and reliable way to communicate with your customers. Here are 3 more ways you can enhance ...

Email Delivery Guide

16 August 2022Deliverablity

Email deliverability is a broad topic. Trends change; but there are a few things to always consider which will help you with your campaigns. Whether you are just starting with email marketing or you are here to improve your current projects, this guide should help you achieve success.Every email campaign ...

Are you Mature Enough to be in Marketing?

15 August 2022Digital Marketing

Learn more about what you can do for yourself to be a better marketer.Anyone who manages to floss their teeth once a day really ought to be considered mature, right?According to Wikipedia, the definition of psychological maturity is "the ability to respond to the environment in an appropriate manner". Of course, that definition ...

Don’t Make these 4 Holiday Email Campaign Mistakes

15 August 2022Campaigns

Learn more about email campaign mistakes that can damage your campaign in the most wonderful season of the year.Any marketer knows that during a holiday season it's important to connect with your audience by sending relevant and timely offers and information. Make sure you're creating the most positive impression you ...

Sending to Microsoft is More Challenging Recently

11 August 2022Reporting

If you are wondering why your statistics are not good or at the same level as before when sending to Microsoft email addresses, we have a few tips that will help you fix this.As an account owner, recently you may have noticed an increase in complaint rates and a reduction ...

7 Ideas to Reach New Customers

11 August 2022Deliverablity

See the following tips to assist with reaching new customers!The usual, older, more traditional types of marketing that can help you reach new customers can be expensive (printed flyers, billboards, television ads or radio time, etc). Elastic Email boasts the cheapest rates on the market. Why wouldn’t you utilize Elastic Email’s ...

The Importance of Customer Retention using Email Marketing

10 August 2022Best Practice

Marketing isn't just about attracting new customers. By shifting your approach you can tap into the power of customer retention to grow your business.Recently I wrote an article about how to create a trusting relationship between your business and email subscribers. This post continues to expand on this with a focus ...

Effective Email Marketing – 7 Great Tips

10 August 2022Digital Marketing

Email marketing reigns supreme when it comes to digital marketing.Even Facebook, which is currently a popular platform for marketing, does not come close. Effective email marketing returns $38 for every $1 spent by a brand. Plus, what makes email marketing so powerful is email is still a preferred channel of ...

Are you still Making these 5 Email Marketing Mistakes?

09 August 2022Email marketing

There is a lot of helpful information available to help email marketers get the best results for their time and effort. Yet somehow senders continue to repeat the same mistakes that cost them both time, money, customers and potential leads. Here are some mistakes to avoid.Basically, ask yourself if you’re ...

The Lazy Email Marketer: Achieving Maximum Campaign Results with Minimal Effort

08 August 2022Email Tools

No one likes to be called lazy, but we’ve all had at least a few times when motivation is lacking. By focusing your efforts on the most important aspects of email marketing you’ll be pressing the “send campaign” button without ever having to leave your recliner. Here’s your guide to ...

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