best practices - Mailsnap

Is There Really a “Best Time” to Send an Email Campaign?

18 November 2021Best Practice

According to recent study provided by Emailvision, campaign send time isn't as significant as many of us believe. In their own words:"While email open and click activity vary by 10% throughout the day, this does not imply that campaign success will be sensitive to the precise time of send."According to ...

How to Maintain Positive Relationships With Your Email Subscribers

12 November 2021Inspiration

For the previous several months, you've most certainly been bombarded with news, updates, and notifications as the globe follows the events and developments of 2020.However, as a marketer, you're probably not interested in hearing more of the same from sites like ours. Rather, you want to know how to handle ...

4 Examples of Subliminal Advertising in Email Marketing

11 November 2021Design and UX

We can find hidden meanings wherever we look. As a marketing expert, you understand the importance of these communications.However, subliminal advertising via email marketing does not seem to be as straightforward as some of the more well-known instances from large corporations.Tostitos, for example, skillfully used subliminal advertising in their design. ...

How Email Testing and Rendering Works and Why It’s Important

09 November 2021Testing

Have you ever crafted the ideal email on your laptop, only to view it on your iPhone an hour later and discover that the layout has entirely changed? Your heart sinks, and you've already gotten a text from your employer. What happened?A great user experience begins before you even launch ...

5 Interesting Ways To Monitor How Your Business Is Performing

08 November 2021Best Practice

You're probably in a good position if you make more money than you spend, but anybody who's ran a company knows things are lot more complex than that.Just because a problem hasn't yet had an effect on your bottom line doesn't mean it shouldn't be addressed as soon as possible. ...

Common Copywriting Errors and How to Avoid Them

03 November 2021Copywriting

English is not the simplest language to learn. It's not just not phonetic, but it's also full of homophones, or words that sound the same but have various meanings, such as "to," "two," and "too."Simply said, English may be difficult even for the most devoted grammar geek, and even the ...

Four Successful Email Opt-In Strategies (And Examples)

28 October 2021Email marketing

Email marketing is a terrific approach to increase traffic, nurture leads, and make revenue, according to top marketers. And it's easy to understand why when you look at the facts. Email marketing has a 4400% ROI on average, with every dollar invested returning $44.However, with all of this wonderful news ...

The Ultimate Guide to Excellent Email Headers (and Five Fantastic Examples!)

27 October 2021Email Tools

If you've been sending emails for a while, you may be seeking for something fresh or unusual to make them stand out. Have you thought about modifying your email headers?Looking for email header samples for your next campaign?What exactly is an email header?Because they are part of the email designs ...

Best (and Worst) Practices for Your Welcome Emails

26 October 2021Best Practice

You undoubtedly know you should have a welcome series, but you may not know what it entails. However, welcome emails are exactly what they sound like: communications delivered to new customers and subscribers with the goal of introducing them to your company. These emails inform users to the prospects available ...

Seven Unsubscribe Best Practices You Should Follow Right Now

25 October 2021Best Practice

We've all experienced some kind of breakup. It's never easy to say goodbye, whether it's to a personal relationship or a career. But what if you're attempting to quit a corporation that won't let you go?A consumer may find this to be a frustrating experience. When it comes to email ...

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