Don’t believe the hype: email marketing is not extinct.
While social media may steal the show, paid advertising is quickly becoming an essential component of the contemporary marketer’s marketing plan.
People should, however, put their faith in the long-established medium of email. Email may not be as well-known as other marketing methods, but make no mistake: it is very effective.
In this post, we’ll explain what email marketing can do for your brand, how to make the case for email marketing, and how to build email campaigns that do more for your company.
Three significant advantages of email marketing
So, what makes email so unique? How can you persuade your employer that it would provide more than the other marketing channels? Let we investigate:
- It assists you in identifying more qualified leads.
You shouldn’t spend your time on terrible leads, particularly if you’re a young company with a restricted budget.
Fortunately, email marketing is an excellent approach for lead qualification since it allows you to gauge people’s interest in your goods and services.
This interest may be gauged by:
The fact that they took the effort to join your email list
Your company’s email open rates
Whether or whether your email recipients click on the links in your messages
- It produces more total leads.
One of the most basic methods of generating leads is via a simple sign-up form. Encourage individuals to share your email content with their own audiences to help you grow your list.
Your existing subscribers may become brand champions by sending it to their friends and family or promoting it on social media.
Webflow supports collaboration by providing a beta version of their product:
- It increases conversion and sales.
The ability to cultivate a connection with your prospects is the key to effective email marketing. By doing so, you may gain the trust necessary to convert followers into consumers.
Segmentation is one approach for increasing conversion rates. This enables you to target certain subsets of your list with material suited to their requirements.
As you get more adept at this, you will be able to convey the correct message to the right individual at the right moment, increasing the likelihood of a sale or conversion.
How these three businesses make email marketing successful
We could just offer you these guidelines and wish you luck, but to genuinely realize how email may pay off, here are a few success stories that demonstrate what it is capable of.
Packaging for QIS
Email was never part of the QIS package marketing strategy. They didn’t think about how it would assist them sell their wrapping goods.
When QIS opted to outsource some basic marketing, they were unprepared at the outcomes, particularly given how little the firm performed. Despite this, they achieved a whopping 800% return on investment (ROI) for QIS just by cleansing the email list, making a transaction, and then launching a campaign of three distinct emails.
This was more successful than any of their other paid marketing platforms, successfully converting them into believers.
While the laptop industry has seen a drop in overall sales, Dell is one manufacturer that refuses to accept the existing quo. Their flagship XPS 12 convertible laptop flips into a tablet. That sounds intriguing to many individuals, but many prospects require a little persuasion before they whip out their checkbook.
Dell wanted to reach out to more individuals and recognized that a simple written email would not sufficient. Instead, they chose a GIF of the transition in action. This not only answered many queries, but it also increased sales, with Dell seeing a 109% increase in income.
Fitness with Zumba
Despite widespread skepticism, Zumba has persevered in order to secure its position in the fitness industry. Email has been critical to Zumba’s success, since the firm used several of the methods we outlined before. By displaying a collection of previous conventions and then using a customised call-to-action at the conclusion.
This ingenious customisation worked really well, resulting in a 50% open rate—nearly double the typical rate.
Over the next several years, more and more enterprises will be confronted with the reality of digitalization. Companies who embrace digital marketing tactics and creative technologies will be victorious.
Email has been around longer than many of today’s modern marketing strategies and gimmicks. However, it has developed to include many of the current marketing’s major drivers, such as data analytics, segmentation, and personalisation.
By combining these ideas, you can create an email marketing plan that will help you build a dedicated audience of trusted brand supporters who will share your content and purchase your items.