All companies need expansion. It makes no difference if a firm has one or 1,000 people; if it isn’t acquiring new consumers and growing, it will fail.
So, what is the greatest approach for huge firms to develop when they’ve exhausted the fundamental marketing best practices? This post will show you how a few digital marketing growth hack ideas may help you produce new leads and develop your company.
Here are five growth hack ideas to assist your company acquire new leads and increase revenue.
Engage consumers with engaging content
Content marketing is already used by the majority of successful multinational firms. Typically, businesses will establish blog posts or landing sites that include thought leadership and their goods. Both strategies are effective for getting leads, but if you really want to expand your company, you must take your content marketing to the next level.
Videos, infographics, and quizzes are examples of interactive components that keep visitors on your website and improve engagement.
Rent.com employs local quizzes to communicate with customers and guide them to more customised landing pages based on their individual quiz results.
Email marketing may be used to nurture and convert leads
Email marketing is one of the most cost-effective and customized marketing tactics since it enables you to develop unique connections with your contacts that other digital channels do not allow. In fact, we discovered that email marketing is more than 40 times more successful than social media in acquiring new clients.
Utilize the power of client feedback and suggestions
You might devote endless hours to your message and what you say about your business, but what consumers say about you is more important.
According to Harvard Company School, each extra star your business has on Yelp equals a 5 to 9% boost in income. That implies your million-dollar, three-star Yelp-rated firm might earn up to $90,000 more with four stars and an extra $188,000 with five stars.
Don’t be hesitant to send an email to your pleased customers encouraging them to suggest others and leave a review.
Give out gifts in exchange for people signing up.
Customers who are satisfied should not be the only ones who should be rewarded. You should also provide unique discounts to new business connections. A little nudge to a prospect on the verge of converting might sometimes be enough to send them over the brink. According to an NCBI research, incentives may boost conversions by up to 30%.
The strategy may also be utilized in conjunction with an email re-engagement or reactivation campaign for previously active leads or customers. Fortnite employs this strategy by offering a free Battle Pass to players who finish a particular number of tasks.
Finding new leads and making new sales may be just as difficult for giant corporations as it is for small enterprises, but it is far from impossible. Here are a few company development hack ideas that you can use into your digital marketing approach right now:
- Make use of interactive material to educate and engage prospects and consumers.
- Use social media retargeting and lead advertisements to attract consumers back to your website.
- Send intriguing and relevant emails to nurture prospects and create connections.
- Consider consumer feedback and public image of your brand.
These activities are unlikely to provide immediate effects. If you keep to these growth hacks and ideas, you’ll start to attract more, more quality leads, which will help you produce more sales and develop your company in the long run.