Despite the undeniable ascent of platforms such as Snapchat and YouTube in recent years, email remains a commercial communication powerhouse.

If you want to improve your email marketing efforts, you should think about the visuals in your emails. Subscribers will be drawn in if you incorporate innovative and appealing visuals, maybe even ones that move or alter.

In this piece, we’ll show you three innovative methods to use graphics in your emails to impress your readers.

Make use of countdown timers.
For good reason, countdown clocks are by far one of the most popular urgent email integrations used by millions of businesses.

Even better, you may choose the kind of countdown timer that you wish to utilize. You may start your timer as soon as the recipient opens the email, or you can use any structured date merge tag that is 100% unique to that single subscriber.

Display it in real time
If you are sending live information to your list by email, it is critical that you update this information to reflect the correct time.

Dynamic, strong photos may be utilized to do this simply and successfully, keeping your audience in the loop every time they view your email, which they’ll be glad for since it saves them the trouble of having to search the information themselves!

When it comes to employing real-time photos, the options are nearly limitless. Whether it’s presenting correct athletic scores, a live contribution total, or just how many transactions have been made during a certain sale.

Saving your list the trouble of completing it yourself and keeping them as current as can will not only make your emails considerably more useful, but will also develop subscriber loyalty.

To customise photos, use dynamic content
Personalization, whether in the email content or the subject line, is unquestionably a must-have method for getting the most out of your email marketing.

Personalization will help readers feel as though you’re speaking personally to them rather than simply sending out a regular email. Isn’t it true that you’re no longer unique?

Personalization may be applied in almost every business and at any time of year, whether you include their name in the subject line, give precise information about their prior purchasing patterns, or provide a special birthday discount code.

Conclusion

Because images are the foundation of an email, they must be excellent. We’ve highlighted some of the most successful, simple-to-implement email integrations that are sure to improve outcomes. We can hardly wait to receive your image-heavy emails.