Consumers demand material that not only educates them but also captures and holds their attention now more than ever. They are looking for interactive material.

What media are they searching for, you ask? Video.

Almost half of customers want videos, and 43% want interaction – and this is only the beginning.

Still not convinced that video marketing is suitable for you? We’ll go through some more startling video marketing data to demonstrate its significance. You’ll know all you need to know at the end to increase your efforts.

To begin, look at how Google organizes their material.

Incorporating video into a team’s plan might be daunting for some. After all, videos are more technically oriented. However, video marketing statistics do not lie. They demonstrate how significant their contribution may be.

1. Video marketing raises the bar for your email initiatives

In 2019, the total number of emails sent and received every day was roughly 293.6 billion. Having said that, marketing experts are always seeking for innovative methods to keep their subscribers engaged with their content. Including video marketing is an excellent approach to do this.

Videos have the ability to increase overall engagement. They:

• 19% increase in open rates
• Increase click-through rates by 65%.
• Reduce total unsubscribes by 26%
• Increase the frequency of open rates by 7% (by inserting “video” in the subject line).

Of course, use caution when incorporating them into email. Avoid long movies since they are data intensive and may be difficult to transfer or load. If the email takes too long to load, users will likely go on to another piece of information that does.

Keep your videos short and sweet. They’re far simpler to absorb for both email clients and subscribers. If you can rapidly capture the reader’s curiosity, you could just get a click to your website.

Robust Designs utilized this short film to whet the appetites of its visitors. Their strategy encourages viewers to click the “Watch More” call-to-action (CTA) button to see the whole video.

GIFs are another method to incorporate video marketing in your emails. GIFs provide a moving graphic without clogging up your inbox. GIFs are very popular; GIPHY reports that approximately 2 million hours of GIFS are watched on their website each day.

Takeaway: Incorporating videos into your email marketing is a wonderful method to engage your readers with your information. When applied appropriately, your readers may even visit your website.

2. Without video marketing, social media isn’t the same

Recently, marketing teams have prioritized social media marketing. As a result, there has been an increase in social video marketing.

Consumers are pleased; around 54% want more video from the brands they support. They also favor video over text-based postings and even (shockingly) above photographs.

For a long time, social media platforms such as Instagram and TikTok have placed all of their eggs in the video marketing basket. Other platforms, such as Facebook, are taking note, as seen in the figure below.

So, how well can video complement social media? Consider the following video marketing statistics:

• YouTube is presently the world’s second most popular website.
• Facebook videos have over 8 billion views every day.
• In its first year, TikTok received around 1 million views each day.
• Live broadcasts are four times more likely to be seen by Facebook users than recordings.
• Twitter’s most popular kind of media is video.
• More than 60% of people claim they utilize YouTube to solve problems.
• Social media posts containing video get around 48% more views than regular postings.

Takeaway: Consumers prefer video on social media. As the relevance of social media as a marketing tool grows, so does the importance of video.

3. Video marketing is important in customer decision making

Consumers are increasingly turning to video to help them determine which companies to support. According to studies, videos play an important part in their purchase choices.

More than 55% of buyers utilize internet video while in a physical store, believe it or not. Furthermore, 90% of buyers said they discovered new companies and items on YouTube.

So, what kinds of videos do people like to watch? Among the most commonly seen are:

• Unboxing videos by influencers
• Video evaluations
• Instructional videos
• YouTube video marketing examples

This doesn’t mean you need to turn to YouTube to share content. In fact, video marketing statistics show that consumers use all their favorite platforms to discover new products or brands:

• More than 60% become interested in a product after they see it on a Facebook story video
• Over half engage with a company after viewing a video on social media

Takeaway: Videos effectively expand brand awareness. And as we’re learning that more and more consumers head online to discover new products or brands, it’s important to add video to your strategy to stay relevant to the modern consumer.

4. Video marketing can help you better reach mobile users

In 2019, there were 3.2 billion smartphone users globally. This figure is expected to rise to 3.5 billion this year. Do you want to interact with your mobile users better?

First and foremost, you should be aware that reading large passages of text on a mobile device might be challenging. Video material is lot easier – everything is right there for them.

Other useful mobile video marketing statistics:

• Mobile devices account for 90% of all views
• 90% of video views on Twitter are mobile
• More than 90% of individuals who view videos on their mobile devices will share them
• Mobile users account for about three-quarters of YouTube viewing time

Takeaway: Keeping mobile consumers interested is easy thanks to video marketing. If you execute it well, whatever your customers want can be found with the click of a button.

Wrap up

Statistics don’t lie when it comes to the value of video marketing. Video is the way of the future — in fact, it is the way of the present — and if you need more persuading, here are four reasons you should start using video marketing right away:

• Emails with videos increase overall engagement rates.
• Social media and video complement one other effectively.
• Video influences customer purchasing decisions.
• You may reach more mobile consumers by using video.