Take a long, deep breath. Yes, your mission statement has a lot riding on it. The procedure is similar to a meditation retreat in that it is difficult yet therapeutic.
And, like a meditation retreat, you’ll be glad you went through the pain when you get to the other side. Use the guidelines, recommendations, and examples provided below to help you with your mission statement and branding.
1. Be prepared for an existential crisis
Many questions will need to be asked when you establish your brand identity via a mission statement. It’s not simple, and you’ll need to give yourself some time for the answers to sink in.
What is your name? What motivates you to wake up every morning and accomplish what you do? Who do you serve or would want to serve? What do you aim to achieve in the next five, 10, or twenty years? What motivates your actions?
Essentially, you must plunge your brand into an existential crisis. You must consider why your firm or organization exists. Gather your trusted team and ready to brainstorm on a variety of deep and relevant issues.
2. Consider how you can address issues or make the world a better place.
According to Accenture study, 75% of individuals are more inclined to purchase from a firm that knows their identity and recalls details about them. As a result, tailoring your content is critical for acquiring and maintaining clients.
While collecting data about your subscribers might be beneficial, it still lacks personal connection. Consider how you wish to address issues and benefit the world when you write your mission statement. When you consider this, your personalisation attempts will be lot more real and successful.
Don’t be afraid to ask your target audience for assistance with branding. Send out surveys to your consumers, asking them what they like about your brand, what challenges they have on a regular basis, and where your firm can improve.
Starbucks, for example, believes in nourishing the human spirit by providing a pleasant and friendly atmosphere.
3. Determine your brand’s fundamental beliefs
This is another another excellent chance to get feedback from consumers. Inquire of your subscribers how they would characterize your brand to friends and relatives. What are their thoughts on your goods and overall service? What words come to mind when people hear the name of your company?
Similarly, how would your team members respond to the same questions?
Consider the message your brand sends to the globe. Motivation? Thought-leadership? Wholesomeness? There’s no need to compose a utopian tale in which your brand single-handedly reshapes society—just combine a few important themes or words to get started.
4. Be optimistic and ambitious about the future
You want a mission statement that will be relevant for many years, if not the whole life of your business. This is not a choice to be taken lightly. As with any major choice, you must look to the future for answers and prepare appropriately.
Again, you don’t want to go too far with this. Ambition is admirable, but so is modesty or humility. Putting oneself in an unduly favourable light is unlikely to be favorably received by your target audience.
The idea here is to motivate both your employees and your consumers.
Looking forward with excitement and establishing some ambitious but doable objectives for your mission statement may also be beneficial when bringing on new personnel and developing a business culture. Employees and consumers alike want a brand that reflects their values as well as their goals for success. They want companies to develop with them.
Lucid Motors, a Tesla rival, developed an aspirational goal statement aimed at prospective investors rather than consumers.
5. Get to the point
After you’ve completed the preceding things, it’s time to take a step back and relax for a few days. Chances are, the words and ideas you developed to create your brand identity have lost all relevance by now.
That’s great news. You’re putting in a lot of effort and thinking into your branding.
Now you must determine how you will present these ideas in a clear and simple manner. Too many companies have lofty goals for their mission statement. They aim to squeeze as many large words, industry jargon, and complex notions into their branding as possible.
This just confuses folks. Instead, examine how you might convey your point in a manner that everybody can grasp.
Creating a dazzling brand image in the absence of a compelling goal statement is akin to purchasing a Maserati with no motor under the hood. Everything else is secondary to your mission statement, which drives your whole identity.
With careful consideration (and even an existential crisis or two), you can create a real brand identity that will determine your company’s destiny. It will also assist you in reaching the correct people and establishing a relationship with quality content. You and your consumers both deserve it.