Marketing experts often wear many hats. They are not only in responsible of developing new marketing concepts and strategies, but they are also often in charge of project management, team members, and the development process.

If this is your situation, it suggests you are composing email marketing communications. Sure, you understand the significance of email content, but do you have the ability to produce good copy?

Don’t be concerned. We have some great email writing suggestions for beginners (and those who simply need a quick refresher).

Whether email writing isn’t your forte or you just need a fast refresher, these email writing ideas will get you started in the right direction.

Make your goal plain
When writing an email, keep in mind that your message is one of dozens (if not hundreds) that your subscriber will receive that day. While data on how many emails customers get each day varies, the amount of emails estimated to be sent and received every day in 2019 is about 293.5 billion.

According to another report, the overall amount will be closer to 246.5 billion, with consumer emails accounting for 117.7 billion.

With so many emails flooding the typical consumer’s inbox, it’s no surprise that individuals prefer to scan communications (if they open them at all).

That is why you must state your email’s purpose from the start.

Jaybird’s example does an excellent job of making their goal clear. They explicitly declare that they are launching new earphones, followed by “The Perfection of Wireless Sound.” It’s a catchy headline that piques readers’ interest.

Let’s go straight to the subject
Now that you’ve realized you need to make your goal clear, here’s another tip: Make sure you get straight to the point. Remember that you are not attempting to drag your readers through a lengthy message. The goal of a successful email is to grab your reader’s attention and persuade them to click on your CTA.

Your email should be brief. Don’t spend time composing long-winded communications since most people will scan them anyhow. Your readers want to know what your message is and why they should care right away—and they want to know it right away.

WeTransfer does this well in their header: “WeTransfer Plus is a terrific method to make your brand shine.”

Write for your audience
You should now know what your target audience wants to see. As previously said, readers will not wait through a complete message unless they believe it is worthwhile. So be certain that you’re writing for them.

That is to say:

Use terminology that they are comfortable with.
Use headers and subheadings to divide up material. Use different fonts and colors to draw attention to certain areas.
Include photos, movies, or animated GIFs.
It is critical to write with your reader in mind. Speak to them as though you’re a buddy while being professional. Consider the wording differences between these two messages.

While both emails have a conversational tone, they are designed for different audiences.

Trello’s email is designed to elicit a response from the reader. Kelsey Chapman’s, on the other hand, is more akin to a newsletter for fans of her brand.

What works for one audience may not work for another, so know who is reading your message and write for them.

Remember to include your CTA.
You understand the importance of your CTA as a marketing expert. However, when it comes to email writing guidelines, you may be questioning whether or not to incorporate buttons or linked text inside the message body.

The solution is simple: know your audience. While hyperlinks improve the performance of certain messages, many readers prefer an immediately visible CTA button, such as the one in the following example:

Finish up
Writing an effective email is an art form. Whether you’re new to email writing or just need a refresher, keep the following email writing ideas in mind:

Have a certain goal in mind.
Let’s go straight to the subject.
Write for your audience.
Always add a call to action.