You have a strong email marketing list, but your conversions have recently declined. You’ve tried everything—creating fresh subject lines, altering your call-to-action, and A/B testing your send timings.
You may feel as though you’ve run out of alternatives and that there’s a piece missing from the marketing jigsaw.
There is, after all. You’re losing out on bright, punchy emails.
Let’s face it: dull email design is a certain method to turn off prospective consumers. Your email campaigns may need a color refresh from time to time.
So we put up this blog with some statistics and examples to demonstrate the importance of a consistent color scheme in your email marketing campaigns.
There’s no need to go over every single color, mood, and word combination. We’ve compiled a list of colorful emails and what they’re doing well.
It’s not just about adorning your CTA or altering up your visual style for the holidays (though that’s a wonderful idea). Colorful emails must be harmonious and eye-catching without overwhelming recipients.
- Use bright colors that complement your content.
What is the purpose of your email? Do you want people to view a video, subscribe to your podcast, or purchase anything from your store? Do you just want them to visit a landing page?
Begin with a basic email design and add tone to crucial elements in your message. Consider this example from Apartment List.
The email begins with a basic header, a brief slogan, and a punchy CTA. The video then shows instances of new residences and employs bright, primary colors to bring attention to specific aspects.
- Allow your color palette to influence people’s emotions.
How would you describe the tone of your email? Do you want your brand to come out as humorous or solemn? Are you attempting to communicate an emotion or mood to your customers?
Rather of utilizing several colors, choose a monochromatic color palette to attract your reader’s attention and make your email consistent. Take a look at this example from Famous Footwear.
Famous Footwear utilized red to symbolize love, as well as the cliché of falling head over heels, to tie their email design together. They used the same color scheme throughout the email, even adding hearts to up the “love” element.
- People respond positively to bright hues.
Not every email has to promote a sale or include a “buy now” button. Send emails to remind your consumers that you’re there—or to show them what the brand accomplished this year.
When you merely want to send a fun email that makes your consumer feel special, go outside the box by using a bright color palette. Take a look at this Dribble sample.
To captivate clients, they began with a dark backdrop and utilized bright colors. They kept the email short and sweet, with a single paragraph and a bright pink CTA (asking their customers to see the year in review).
- Select colors that are appropriate for the season.
Sending Christmas emails is a good habit since it not only reminds your consumers of your existence, but it also spreads happiness and encourages them to open your emails.
Consider how the colors you select represent the season when sending out an email for a holiday sale or a holiday workshop, as seen in the example below by Havenly x Orly Khon.
Havenly x Orly Khon employs festive photos of a beautiful Christmas display mixed with an evergreen backdrop to request an RSVP to their Holiday Workshop. This is topped with a light pink CTA that is modest yet complementing.
Color theory and color psychology are very effective marketing tools because they may transmit a wide range of emotions and phrases. However, while producing colorful emails, keep the following ideas in mind:
Enhance your brand. While it might be exciting to attempt something new, don’t go so far from your brand’s design and color palette that your consumers get confused. Accent your logo and brand marketing materials with various combinations.
Deliver the correct message. Color may be used to influence how your consumers feel. If you want your message to be enjoyable, use bright, brilliant colors, and for a more professional message, use muted primaries and bursts of color.
Make a seasonal template. Want to freshen up your emails for the holidays? Make seasonal templates that suit your brand and express the appropriate message.
With a little experience, you can create beautiful, colorful emails. Choosing the appropriate palette might be difficult, but expressing the proper message is worthwhile.