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Boost Cold Email Results with Personalized Video

Standing out is crucial today. As people get busier and continue to develop stronger immunity towards sales and marketing content, marketers are challenged to find more captivating ways to engage buyers. That’s why the idea of using personalized videos is so powerful. In a bid to succeed, smart marketers have turned ...

Finding your Email Personalization Sweet Spot

We all know that personalization is the key to successful email marketing.There are various studies, papers, and sources that back it up. From confirming that personalized email increases open and click-through rates to stating that 91% of customers are more inclined to shop if the brand offers them relevant content. And that is just ...

6 Powerful Examples of AMP Email Campaigns

AMP for Email has been widely discussed by marketers all over the world for almost three years. But what’s all the buzz about it? Is it really worth giving it a try?What is AMP in email?AMP is a web component framework technology that allows you to create interactive emails working ...

4 Tips to Engage Alumni More Effectively with Email

How to create an effective, integrated alumni engagement strategyEvents are central to your alumni relations strategy. 36% of alumni who attend events will donate, while only 3% of disengaged alumni will give. But your events only effectively drive donations if alumni to show up. Email is pivotal to that effort.After ...

6 Brands that Mastered the Welcome Email

If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is ...

3 Ideas for A/B Testing your Next Email Campaign

A strategic email marketing campaign is a sure-fire way to improve your open, click-through, and conversion rates. We know that email marketing can yield powerful results—email marketing is consistently cited as the best digital marketing strategy in terms of ROI. But it’s every marketer's goal to make email marketing decisions that will ...

5 Fresh Content Ideas for your Next Send

You're constantly looking for new methods to enhance engagement and conversions as an email marketer. You presumably send the same newsletters and advertisements. We bet they use the same templates to make comparable graphics.Your subscribers get plenty of emails daily and expect relevant, fresh messages. Even if your emails are ...