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Three Automated Workflow Ideas to Engage Subscribers

Every subscriber wants to get relevant, personalized email messages in their inboxes. In reality, the majority of people want it. When an email is relevant to their interests and lifestyle, subscribers are 50% more likely to open it and 58% more likely to click a link.Personalization is undeniably important, but ...

The Answer to Your Email Authentication is Finally Here!

Setting up DKIM to prevent email spoofing is one technique to assure the validity of your email marketing efforts.This is a step in the email authentication process, which is a technical way of verifying that an email is not falsified. In other words, it allows you to confirm that an ...