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Update Your Internal Newsletter for a Time of Crisis

Inboxes are being inundated with more emails than normal these days. With so many crisis-related subject lines, it’s tough to guarantee that all of your workers receive and read the most important communications.

So, how can you guarantee that your staff receive the most important internal communications?

The solution is straightforward and easily achievable: Create an internal newsletter that compiles your most important material and presents it in a manner that encourages workers to read and act.

The idea is to incorporate a mix of important information and creative features in each internal newsletter to keep your team’s interest.

Rethink your internal emails to generate messages that your colleagues look forward to receiving so they never miss a critical update to help you remain connected with your staff during a crisis.

Internal branding may help to strengthen your company’s culture

The simplest method to eliminate boring internal emails is to establish policies for how, when, and where you interact with your staff. Because your branding influences how you interact with subscribers, use those same rules into your internal newsletter as well.

This assists you in developing successful internal communications as well as a strong business culture.

Internal branding is important. As marketers, we are concerned with how we communicate our brand to clients, but we often overlook how we communicate our brand to key personnel.

The branding is consistent with the branding of our worldwide ideals, reminding workers of what our firm stands for. It’s easier to recall the “why” behind what we do when the message of these emails matches with our beliefs.

Campaign Monitor’s internal bi-weekly email from our CEO Wellford Dillard. Heading says “3 things you should know,” following headings “1. Checking in on each other,” “2. Mental health resources,” “3. Coming Together,” and “Plus: What I’m listening to.”

When your workers can identify with the emails they’ve received, they’re more inclined to respond to them. Over time, such connections foster an emotional connection to the organization, increasing overall employee engagement.

Internal branding is therefore both effective and practical. Creating a brand voice allows you to be more creative with your communication and add more intriguing information.

A consistent brand voice also provides you greater control over how your staff interpret your message. It brings everyone on board.

Reading business emails becomes a habit as a result of consistent contact

Consistency in business communications, like consistency in external marketing, keeps readers interested. Employees need to know when your internal newsletter will be distributed so they can look forward to it—and this is especially essential when sharing critical, time-sensitive information.

Habits are formed via consistency. Use email for as much general internal communication as possible, such as press releases, announcements, industry news roundups, and so on. However, you should avoid including random, one-time information in each email.

Instead, be consistent not just in your sending times, but also in the structure and content you offer. An internal newsletter that employs the same template every time allows workers to establish their expectations and scan for the most significant or relevant information to them.

Employees are more likely to read your emails if they anticipate receiving them and know they will read something entertaining, instructive, and actionable.

Make distinct business newsletters to address certain topics

Special circumstances need special answers. While sending too many emails is a sure way to be ignored, developing a special newsletter to target a particular problem allows you to more effectively deliver the most critical information to your staff.

This serves two purposes: it enables you to be extremely precise in addressing employee problems while allowing you to concentrate on culture, events, and business as usual in your regular newsletter. Both are vital messages, and attempting to shoehorn them into a single email would almost certainly result in workers missing critical information.

CM Group provides regular updates on how it is resolving COVID-19 issues. While the majority of our offices have been working from home for many weeks, the newsletter discusses how the firm is attempting to keep us connected and healthy as a company. It also provides support and allows any employee to reach out for any assistance they need.

Weekly culture and news update from CM Group’s HR and internal comms team. Email introduces digital cooking classes, a video from the CEO, and other events hosted by the HR team.

This email also includes fewer design components than the “Top of Mind” email. That was on purpose: the no-frills layout complements the email’s more serious content.

You don’t always have to utilize a very visual design if it doesn’t fit the tone of your message.

Use video to increase engagement

While open rates may not be the most significant indicator for your company’s emails, interactive content has shown to be an effective technique for increasing open and click-through rates. Even if you aren’t concerned with stats, using video is a terrific way to keep your communications engaging and encourage more people to participate.

And the more individuals who participate, the more people will read and remember the crucial information you provide.

Whether it’s a message from your CEO or a tutorial on how to make falafel, integrating video makes your message interesting and unexpected.


Creating business emails that your workers want to read boils down to incorporating entertaining, high-value, and actionable message. After all, that is the whole point: provide workers with all of the knowledge they need to accomplish their jobs successfully while remaining connected with your brand’s vision.

This necessitates an evaluation of not just what we say but also how we express it. Every communication you send to your workers is a chance to reinforce your brand values and keep them engaged.

By incorporating marketing principles into your business emails, you will not only produce more entertaining communications, but also more engaged staff.