If you’re a new personal trainer, promoting oneself may seem to be a challenging endeavor. How can you distinguish yourself from the crowd? What value do you provide that your competitors do not? Sending printed documents, which may have succeeded in the past, will not suffice in today digital era. So, what are you going to do?
Emails from personal trainers are one solution.
If you haven’t explored email marketing as a means to advertise yourself as a personal trainer, we strongly advise you to do so. And we’ll explain why.
Three reasons why emails from personal trainers are important
Before we go into how to write personal trainer emails, you need understand why email is so important for establishing your personal brand.
- The best return on marketing investment (ROI)
Simply simply, email marketing provides the highest return on investment.
Every dollar invested on email marketing yields a $38 ROI on average. This is the greatest level of marketing activity seen across all channels, both conventional and digital.
So, what is it about email marketing that makes it so effective? It delivers content where people want it.
Consumers agreed that they prefer to hear from their favorite companies through email above all other digital channels. This is particularly true when distributing promotional information. According to MarketingSherpa, 72% of customers prefer to get promotional material from their favorite businesses through email, while 17% prefer social media.
- Create a customer list
Many people opt to follow personal trainers and fitness businesses in order to get special discounts and other useful information. And after they’ve arrived at your website, they’ll most likely hunt for a means to join an emailing list or get a newsletter.
This onboarding procedure is one of the most effective strategies to grow your customer base. If a visitor to your site has gone as far as subscribing to your newsletter, it’s an indication that they believe you’re worthy of their trust and information.
Chris Downing not only has a specific area on his website for people to subscribe to his newsletters, but he also uses popups to urge visitors to add one-on-one training with him if they so choose.
While this is a wonderful marketing strategy for individuals who already have a large fan following, it is not appropriate for those who are just starting out. If you fall into the latter group, don’t start selling yourself just yet. Take a look at our next suggestion.
- Increases trust and authority
Personal training emails are an excellent method to begin establishing trust and authority among your audience members. While many well-known personal trainers utilize email to communicate with their clients, emerging personal trainers should take the time to demonstrate their expertise and talents.
While demonstrating your personal training talents by email may seem strange, it is not as tough as it appears. Consider this message from Runtastic, a fitness app geared for athletes:
They provide athletes many ideas and tactics in this email to help them remain motivated and live their best lives. Use these concepts in your personal trainer emails to deliver useful fitness, health, and nutrition advice to your subscribers.
A word of caution to individuals who do not specialize in fitness and nutrition: You may deliver original material based on themes you’re qualified to discuss, as well as curated nutrition information, to demonstrate to your readers that you care about their well-being.
Efforts like these aid you in establishing a relationship with your subscribers, which will persuade them that you have the power to assist them in their particular health and wellness objectives.
So, what constitutes a good personal trainer email? Here are some suggestions to get you started.
Learn about the trainer
Take the time to introduce oneself after someone has joined up for your email newsletter. This is a great time to set up and send a welcome email campaign. You are allowed to boast about yourself in this campaign and explain your new subscribers who you are, what your objective is, and so much more.
The good times don’t have to stop there. Personal trainer email newsletters are an excellent approach for your readers to get insight into your daily activities. This makes you more appealing to them. Consider the following example from famous personal trainer Shaun T.
What I like about this email is that Shaun takes the time to inspire his followers and provide them advice he knows they desire. He also goes above and above by being personal with his readers. He offers a section on “3 facts you never knew about myself” in this instance.
By the conclusion of the email, readers understand that they will see a different side of the guy behind the fitness – and that excites them.
Takeaway: Your email recipients want to know who is behind the email. Allow them in without hesitation.
Emails from personal trainers with advice
While it’s entertaining to show your clients a new side of you, keep in mind that they’ve come to you for a purpose. As a result, make sure that your personal trainer emails meet the demands of your subscribers.
How do you go about doing that? Provide campaigns tailored to various activities or seasons.
In the example below, famous trainer Tony Horton gets creative and presents a range of meals with his customers.
What you should know while creating personal trainer emails
Are you ready to start creating your personal trainer emails? Here are a few things you should bear in mind:
Understand your target audience: To attract new customers, you must first determine who your target audience member is. Everyone has various health and wellness objectives, so make sure you’re providing the greatest value by explicitly targeting a certain audience.
Narrate a story: You must tell your narrative to new subscribers and customers. It’s your storytelling talent that will grab their attention and make you seem personable and relevant.
Make something of value for them: You are, after all, in this industry to earn money. However, in order to connect with your readers, you must also supply them with value. Only then will they want more from you.
It takes time to establish oneself as a trusted authoritative figure in the health and fitness business. You must not only demonstrate to them that you know what you’re talking about, but you must also connect to them on a personal level.
The easiest method to do this is to keep the following personal trainer email ideas in mind:
Learn about the trainer.
Trainer hints and tips