To be effective, you must convey the appropriate message to the appropriate person at the appropriate moment. Setting up automated email campaigns is the only method to achieve this at scale.

B2C email automation might be complicated, but with a strong foundation and platforms for your approach, you can create automatic emails that keep customers engaged.

What is B2C marketing automation?

A B2C marketing automation platform is a messaging platform that allows you to build, manage, and automate campaigns across the user’s lifetime. Based on the principles you establish, you may design multi-channel campaigns to engage and keep your users.

Why is marketing automation important?

1. B2C Marketing Automation will give you the ability to engage with your customers contextually on a highly personalized level.
2. You will have access to tons of user data that will help you create an intimate profile about your customers based on their demographic and behavioral data.
3. You can facilitate one-on-one communication with your customers with not just personalized but hyper-personalized and highly relevant content.

The question now is: how to leverage marketing automation technology to improve your brand’s marketing effectiveness?

Welcome emails

Having a Welcome campaign is perhaps the most obvious use of Marketing Automation.  It is absolutely necessary for most brands to establish a connection right off the bat. You also can’t be bothered to shoot an email to every new signup, especially if you have a lot of users.

Airbnb

This is where automation shines and allows you to automate new sign-up emails right after registration. 

Onboarding campaign

Users often leave early because they have limited comprehension of how to utilize a new product. This is why a solid onboarding process is critical for organizations.

An onboarding campaign may assist in gradually introducing the user to the product and easing the shift from casual spectator to invested active user.

Tailor Brands

Mailchimp

Repeat purchase campaign

According to a recent Adobe survey, current clients generate 40% of income for an e-commerce company.

Because your current consumers are acquainted with your brand and product, they should be simpler to convert than new customers. You may develop customized ads with an incentive that will drive up the perceived value of the offer based on specific triggers generated from user behavior.

Warby Parker

Re-engagement or Reactivation campaign

Every major app on our phones today suffered with diminishing user count and average time spent at some point in their lives.

If you’re having trouble retaining people and keeping them engaged with your product, you may utilize Marketing Automation to entice them to return to your app/website. You may also use this retention rate calculator to see if your retention rates need to be improved.

Chipotle

Iterable

Multi-channel campaign

The majority of internet users exhibit multi-screen behavior via stages of consecutive use. They may begin their internet search on a laptop, then go on to more in-depth material on a tablet, and then decide to complete a purchase on their mobile phone.

Netflix

Magic Spoon

Behavioral Campaign

Based on demographic characteristics and internet surfing activities, you may put together your consumers’ purchasing behavior. This is very handy for segmenting your consumers and sending them relevant, customised messaging.

Nordstorm

Hulu

Information campaign

Marketing Automation allows brands to automate the distribution of basic transactional information and requested updates. This allows you to send out critical information that is contextually relevant at the proper moment.

Google

Yummly

Feedback campaign

Feedback is the foundation of every company’s development process. It has a direct impact on the development of a product based on real-world consumer feedback. The problem is that excellent quality input is difficult to come by. Marketing Automation allows your business to effortlessly and efficiently reach out to your consumers.

Assemble

Everlane

Conclusion

There are several more methods to efficiently set up Marketing Automation for your organization. To begin, maybe these fantastic examples will serve as motivation for you to get started.

If you can’t get enough of Marketing Automation examples, then check this video below for targeted marketing.