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4 Real Life Uses for Animated GIFs in Your Email Marketing

GIFs are also great methods to draw attention to your emails after your subscribers have opened them. Take a look at these great examples of how businesses can (and do) utilize GIFs in email promotions.ConverseConverse announced their new Blank Canvas Monochromatic Collection with an animated GIF in this bright and ...

Maximize Your ROI with Email Retargeting

Every email marketer understands that the goal is to maximize ROI. Everything you use from your bag of tricks serves this ultimate purpose.As a result, you can't afford to disregard any email marketing strategy that may have slipped between the cracks, especially if you're a tiny firm that has to ...

6 Strategies to Market to Millennials

According to Pew Research Center, millennials have surpassed baby boomers to become the biggest generation in the United States. This generation, born between 1981 and 1997, is well-informed. They grew up with media and are wary of many marketing initiatives.Some businesses have thrived, but many marketers continue to struggle to ...

Using Email Marketing to Re-engage Your App Users

You spent weeks diligently building your software, distributing it, and advertising it online, and you managed to amass a sizable number of users and customers in the process. Excellent work! You've already accomplished something that every app developer aspires to.However, you've noticed that a few of your app users have ...