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Why You Should Use Buttons in Your Email Marketing Campaigns

Email marketing
Are you dissatisfied with the results of your email campaigns' click-through rates?You're writing excellent material and employing stunning photos, but your click-through rates are lower than you'd want.The issue may be the calls to action you're utilizing.It's simple to include call to action (CTA) buttons anywhere in your email with ...

5 Email Tests You Need to Run Right Now for Better Results

Email Tools
As a contemporary marketer, you may find that testing your email marketing campaigns falls to the bottom of your priority list.However, testing need not be time-consuming, and the opportunity to enhance and optimize your findings may be invaluable.In this piece, I will outline five email tests you should perform immediately ...

What the iPhone 5 Means to Email Design (and Designers)

Design and UX
The iPhone 5 revolutionized mobile email design forever in 2012, and this essay was created to prepare email marketers for the inevitable changes.The mobile email design scene has altered much more in the eight years afterwards, notably with the recent debut of the iPhone X.The iPhone's Impact on Mobile Email ...
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