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4 Ways to Automate Student Outreach with Email

Best Practice
State funding for higher education is $9 billion lower than it was before the 2008 recession. Translation: resources are limited. Finding ways to automate tasks is essential in order to maximize productivity while still giving educators and administrators the time to focus on what's most important: the student experience. One way to get ...

Evolving your Email Audience to Combat Churn

Automation
Email marketing is all about building relationships. It's one of the best vehicles available for increasing customer retention and maximizing lifetime value, but to make the most of it, you have to think beyond list growth. While many brands think the more subscribers the better, that isn't necessarily the case. A smaller, more ...

6 Brands that Mastered the Welcome Email

Campaigns
If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is ...
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    Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.