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3 Tips for Combining Social Media and Email Marketing

Email marketing
Email marketing and social media are powerful marketing tools by their own rights – but when they come together, that power increases tenfold.It makes sense: Today's buyers generally make decisions based on information from multiple channels, so when marketers focus all their energy on just one, they risk missing their prospects ...

Our Favorite Digital Marketing Tools for Teams

Email Tools
These days, it seems like there's constantly a new, shiny tool available to marketers. And like many cross-functional marketing teams, we rely on quite a few of them to make our work lives easier. As our team has grown and our goals have shifted, we've experimented with a lot of different ...

5 Subject Line Mistakes that are Killing your Open Rates

Deliverablity
Email marketers know that success begins with a subject line. After all, the subject line is what entices a subscriber to open, read, and click-through your emails.Most subscribers receive upwards of 121 emails per day, according to Radicati. With this many emails coming into the inbox, you need subject lines that ...

6 Ideas to Get a Subscriber’s Attention in 8 Seconds or Less

Templates
You've probably heard the now debunked statistic that human beings only have an eight-second attention span. While we are still able to keep our focus longer than a goldfish, it's true that our ability—and desire—to pay attention has evolved.As you might imagine, our devices are largely to blame. As screens spread our attention thin, email ...
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