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Deliver Your Published Blog Posts to your Subscribers

Copywriting
Deliver your published blog posts to your subscribersMany marketers’ content marketing strategy is closely aligned with their email strategy, but that content is generated and published outside of their email platform using a separate CMS or blog. We’re excited to announce that a brand new feature that makes it easy ...

3 Marketing Webinars in Less Than 10 Minutes

Growth Hacking
Get quick tips and strategies to use in your marketing this year If you're new around here, you may not know that Emma hosts a ton of webinars focused on the latest and greatest in digital marketing. Or, even if you've known us for a while, we get most marketers are ...

How to Send an Effective Re-engagement Email

Deliverablity
What to put in your campaign Once you've built your segment of inactive subscribers, it's time to brainstorm content and build your re-engagement email. Here are some ideas to consider as you craft your campaign: Make it valuable. While coupons and monetary incentives can work well in the retail space, other industries should ...

Anatomy of an Email: Gordon Ramsay Restaurants

Design and UX
1. If you work in marketing or communications for a restaurant group like Gordon Ramsay Restaurants, chances are good that you're tasked with sending out a ton of information – restaurant openings, menu updates, event invitations, etc. – in a single monthly newsletter. So how do you format all that content ...
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