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What Should your Average Email Open Rate Be?

Best Practice
What's a good open rate?Sigh. While I'd love to be able to throw out a single percentage that rings true across the board – 15%, 25%, etc. – open rates are a bit more complicated than that. In fact, there is an endless number of variables to consider when evaluating whether ...

3 Examples of Email Personalization Gone Wrong

Best Practice
...plus, ways you can avoid experiencing them yourself!If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But ...

How to Drive Conversions with Content Marketing

Copywriting
Content best practices to boost revenue and long-term results First off, content might not always be at the forefront of your marketing strategy. You know that your customers want value, but you still need to generate sales. It's the main goal and measure of success for marketers in the majority of ...

Email Feature: Shake Shack

Inspiration
Sonic Drive-In is one of the largest fast food chains in the US, with over 3500 locations scattered across the country. However, they're now facing competition from Shake Shack, the brainchild of Union Hospitality Group's Danny Meyer. While Shake Shack has far fewer locations than Sonic, they've developed a cult following and ...
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    Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.