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Only 46.5% of Senders Use Double Opt-In – Do you?

Litmus conducted a global survey asking marketers whether they preferred single or double opt-ins, and the results were virtually equally split: 53.5% chose single opt-in, while 46.5% favoured double opt-in.This got us thinking: Why is the distinction between single and confirmed so polarizing?First, some context on single opt-in and verified ...

Growth Hacks for Businesses

All companies need expansion. It makes no difference if a firm has one or 1,000 people; if it isn't acquiring new consumers and growing, it will fail.So, what is the greatest approach for huge firms to develop when they've exhausted the fundamental marketing best practices? This post will show you ...