You may believe you recall everything, yet a mistake might result in more than simply shame. Broken links, nonsensical content, unreadable language, and other difficulties may lose companies money and email marketers their jobs.

Checking the email for faults and difficulties is one technique to mitigate this email marketing problem. Then double-check. Once again.

But, is there a proper approach to undertake email quality assurance?

The Inbox Showcase Wheel

This is the most fundamental kind of email quality assurance. The Inbox Display is the first interaction your subscribers experience with your message.

If you don’t nail this, nothing else matters.

By ensuring that you have all of the necessary information, you open the door to more clicks and opens.

Accessibility and the Break

If your emails aren’t delivering results because they aren’t opened, how can you fulfill your goals if your subscribers aren’t reading them?

Is there alternate text for every picture in your email? Did you highlight each link? Can a screen reader read your email?

If you skip this stage, you will squander a significant chunk of your list and your firm will suffer as a result.

The URL Validation Clutch

Do you double-check all of your links? Is there a problem with the links? Do subscribers travel to your desired destination when they click on them?

If you want to be efficient, don’t settle with manually clicking the links one by one since you’re still inviting human mistake.

Instead, utilize a URL Validation tool, which will show all of your links in one place and will display any problem signals instantly. Furthermore, you may simply test each one by modifying them immediately inside the checklist.

The Tank for Image Validation

Because photographs are an important element of your email content, this is one of the finest methods to do quality assurance.

You may use a Picture Validation tool to detect whether an image is missing a border or width, which frame to use as your GIF’s thumbnail, and to optimize speed and message size.

The Spelling Checker

To monitor your campaigns, it is a good idea to spell check your emails. You can employ a copywriter, but since things have gotten out of our hands, faults remain no matter what we do.

As a result, it is critical to double-check spellings to prevent misrepresenting your brand and undermining your image as a company owner.

Bumper for Email Previews

Now that we’ve covered all of the details, it’s time to look at the big picture. It’s time to preview your email, which is an important step in the pre-send checklist procedure.

A stunning preview not only provides you a nicely formatted message, but it also gives your subscribers a quality message to open and look at.

Make sure you do this last since any modifications made during the first phase of the email QA process might alter how the message appears on someone’s device.

Conclusion

One of the most important components of your message is to do quality assurance. In fact, there’s no need to depend on your coworker across the room to confirm that your email “is ready to go.” You’re in command with the above-mentioned places to inspect.

In this video, you’ll receive a checklist of things to verify before sending your email campaign. This checklist covers everything from examining the subject line and adding the appropriate personalisation to choosing the appropriate recipient group for your email campaign!