Understanding how email registration forms operate is just half the fight. You must also make them interesting and difficult to overlook (without annoying your leads).
Follow our seven suggestions below to create the best approach for your email registration form.
1. Determine your objective and target audience
Before you start designing the style and content for your email registration form, ask yourself the following questions:
- What is the goal of your brand’s email marketing?
- What kinds of email campaigns do you intend to run?
- What words would you use to characterize your ideal email subscriber?
When you set your marketing objectives early on and understand why you’re creating an email list in the first place, you’ll get valuable information. This project will assist you in developing an email registration form to attract your buyer persona.
Even though email registration forms take much less language and design labor than emails or blogs, tone and voice nevertheless express a great deal. What may entice a Generation Z subscriber will not always entice a millenial.
2. Use a double opt-in method to confirm the enrollment
Because there are fewer steps with the single opt-in strategy, you will acquire more email signups. When someone completes and submits an item, they are added to your subscriber list right away.
However, keep in mind that spam bots and inactive or false email addresses might infect your subscriber list.
The verified or double opt-in approach is more secure and results in a higher email ROI (ROI). This method also identifies human mistakes, such as misspelled email addresses, and filters out those who do not confirm their membership (approximately 20% of users do not finish that step).
3. Keep it basic
People will always react better to something simple, intuitive, and straightforward.
There is no need for a lot of text. Touch briefly on the most important points: what subscribers can anticipate from your material, how often you’ll send emails, and any other pertinent information. You will not appeal to everyone. But that’s alright, since you’re aiming for a certain consumer persona.
If your form isn’t quick and simple to fill out, you’ll most likely lose prospective signups. Provide up to three fields to keep things simple.
Take a basic approach to simplifying your email registration form.
The example above from TITLE Boxing Club demonstrates that you don’t always need vivid colors or several fields to make your message. It’s monochrome, appears in a typical setting, and simply requires an email address and a zip code.
You could also think about utilizing an email signup form builder, which enables you to construct and tweak mobile-responsive forms.
4. Think about adding a lead magnet
Over 95% of individuals will not purchase anything the first time they visit a website. Purchase choices are frequently made when someone has had more experience with you and knows they can trust your goods and services.
Offer something of value in your email registration form to kickstart that trusting connection between you and your audience.
5. Create a call to action (CTA) that your audience will not be able to ignore
Did you know that the typical person sees more than 120 marketing messages every day? To compete for attention with these other businesses, your message must be captivating and persuasive.
While simplicity is the objective for your core content, the CTA is where you can unleash your creative genius. You may:
- Increase conversions by more than 20% by using CTA buttons.
- Increase click-through rates by 90% by using “my” (“join my three-day trial”).
- To remind them of the value they’re getting, replace friction phrases like “purchase” or “download” with “learn” or “enjoy.”
As previously said, including a lead magnet will increase the persuasiveness of your CTA.
The finest email registration forms are smart, brief, straightforward, and simple to discover. Follow these best practices to ensure that your email registration forms attract more individuals to join your mailing list:
- Determine your goal and target audience.
- Use a double opt-in method to confirm the registration.
- Maintain simplicity.
- Consider including a lead magnet.
- Create a call to action that your audience will not be able to ignore.