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Common Copywriting Errors and How to Avoid Them

English is not the simplest language to learn. It's not just not phonetic, but it's also full of homophones, or words that sound the same but have various meanings, such as "to," "two," and "too."Simply said, English may be difficult even for the most devoted grammar geek, and even the ...

Use the 4 Ps Technique to Write Great Email Copy That Gets Results

Writing great email copy can be challenging, yet it’s such a critical part of marketing success. With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an even more important channel for your business.So how can you ensure your email copy is working to ...