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Don’t Make these 4 Holiday Email Campaign Mistakes

Learn more about email campaign mistakes that can damage your campaign in the most wonderful season of the year.Any marketer knows that during a holiday season it's important to connect with your audience by sending relevant and timely offers and information. Make sure you're creating the most positive impression you ...

Sending to Microsoft is More Challenging Recently

If you are wondering why your statistics are not good or at the same level as before when sending to Microsoft email addresses, we have a few tips that will help you fix this.As an account owner, recently you may have noticed an increase in complaint rates and a reduction ...

What is the optimal time to send your email?

Check out our answer to the long-standing question of all email marketers and senders - "What is the best time to send email?"Developing consistently reliable interest in your mail begins with the time of day you are sending mail to your subscribers. Sending your emails at the right time helps increase engagement ...

The Truth about Purchasing Email Lists

There are many potential drawbacks and consequences of using a purchased contact list. Find out more below.If you're not sure why purchasing a list is a bad idea, don't worry, we'll explain. We'll also help you explore different methods for developing a list of engaged subscribers over time.What is a purchased contact ...

Are you still Making these 5 Email Marketing Mistakes?

There is a lot of helpful information available to help email marketers get the best results for their time and effort. Yet somehow senders continue to repeat the same mistakes that cost them both time, money, customers and potential leads. Here are some mistakes to avoid.Basically, ask yourself if you’re ...

Avoid the Spam Folder: Tips for Reaching the Inbox

If your mail is going to spam then it’s time to take action. We’ve got lots of tips on this list to help you improve your delivery and reach the inbox.Here at Elastic Email, our team of delivery and customer success experts are available 24/7 to help you solve delivery ...

Analyzing Campaign Results

Preparing and submitting your campaign is one part of success in email marketing. To improve the sending results you need to learn from your previous experiences. This article will help you with evaluating your campaign results.Once you send your campaign you can analyze its results by using our tools. The ...