best practices - Mailsnap

6 Powerful Examples of AMP Email Campaigns

09 May 2022Campaigns

AMP for Email has been widely discussed by marketers all over the world for almost three years. But what’s all the buzz about it? Is it really worth giving it a try?What is AMP in email?AMP is a web component framework technology that allows you to create interactive emails working ...

The Art of Selecting Email Send Times

06 May 2022Best Practice

When it comes to email marketing and the question of what day and time are the best for sending out marketing emails to newsletter and other email subscribers, the answer is “it depends.” Some marketers will tell you one specific day and time is better. Others will insist that a ...

What Should your Average Email Open Rate Be?

02 May 2022Best Practice

What's a good open rate?Sigh. While I'd love to be able to throw out a single percentage that rings true across the board – 15%, 25%, etc. – open rates are a bit more complicated than that. In fact, there is an endless number of variables to consider when evaluating whether ...

3 Examples of Email Personalization Gone Wrong

29 April 2022Best Practice

...plus, ways you can avoid experiencing them yourself!If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But ...

Why Does Email Accessibility Matter?

27 April 2022Deliverablity

When we talk about email accessibility, what we’re really talking about is inclusive design.Inclusive design means designing your emails so everyone can easily understand your message, regardless of disabilities or assistive devices. You already put a ton of energy and thought into your email content, so why not take the extra ...

4 Ways to Automate Student Outreach with Email

26 April 2022Best Practice

State funding for higher education is $9 billion lower than it was before the 2008 recession. Translation: resources are limited. Finding ways to automate tasks is essential in order to maximize productivity while still giving educators and administrators the time to focus on what's most important: the student experience. One way to get ...

5 Subject Line Mistakes that are Killing your Open Rates

22 April 2022Deliverablity

Email marketers know that success begins with a subject line. After all, the subject line is what entices a subscriber to open, read, and click-through your emails.Most subscribers receive upwards of 121 emails per day, according to Radicati. With this many emails coming into the inbox, you need subject lines that ...

7 Tips to Instantly Improve your Email Newsletter

21 April 2022Best Practice

You invest time into building your email newsletter week after week. You send it out on time, every time, with content that’s pretty interesting. So why aren’t you seeing the results you want?Many companies tend to think about email marketing as a “just send it and it will work” type of ...

3 Ideas for A/B Testing your Next Email Campaign

21 April 2022Campaigns

A strategic email marketing campaign is a sure-fire way to improve your open, click-through, and conversion rates. We know that email marketing can yield powerful results—email marketing is consistently cited as the best digital marketing strategy in terms of ROI. But it’s every marketer's goal to make email marketing decisions that will ...

How to Dig Deeper than Vanity Marketing Metrics

20 April 2022Email marketing

When it comes to email marketing, open and click rates tend to get the lion’s share of people’s focus when it comes to marketing metrics. And with good reason—they are the most obvious indicators of success for email marketing.After all, what difference do other points of data make if no ...

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