When a potential customer views your website, there is a greater than 95% probability that they are not ready to make a purchase. You should not fear, though, since if you take the time to care for your followers, you will ultimately see them convert.
The conversion of new leads into paying clients and maintaining the satisfaction of existing patrons are both crucial aspects of the nurturing process.
Nearly 85 percent of consumers and 83 percent of corporate purchasers believe that the most important factor in determining whether or not a company will gain their business is how it treats them.
Emails that are triggered are dependent on automation in order to provide a personalized experience to each subscriber. Every subscriber, rather of receiving generic email blasts, receives material that is targeted to them based on their surfing history and the activities they do.
In this article, we will cover the fundamentals of triggered emails, including how they operate and the steps necessary to put them up. Additionally, it will give samples so that you can see what triggered emails look like when they are being used.
Explore the many options by drawing inspiration from the following examples of triggered emails.
1. Welcome emails
On average, a welcome email has a rate of opening that is fifty percent. Make the most of this to your advantage, and improve upon them. Some of your choices are as follows:
- Sending a personal message that is signed by the person in charge of marketing or sales at your company
- Including a list of resources, such as frequently asked questions, instructional videos, and case studies
- Inviting the subscriber to configure their preferences in the preference center
- Providing an explanation of your company’s beliefs, purpose, and how you contribute to the community
2. Transactional emails
In comparison to other forms of emails, transactional emails often generate six times the amount of money and eight times the amount of interaction. After all, the vast majority of people check the email confirmations of their purchases.
Utilize this fact to your advantage by customizing your transactional emails to include tailored upsells, add-ons, or training.
3. Targeted promotions
Create automated emails that include personalized promos based on the consumer behavior data collected from your website analytics. Maintain the flow of the dialogue even after the subscribers have departed from your website. Send a pertinent email to the customer with a personalized discount based on a certain product page that they have seen on your website.
4. Content curated for a blog
It is not necessary for your mails to have a generic tone. Send carefully tailored newsletter content by analyzing client behavior based on their activity on your website and in their email inboxes.
You may also suggest to your subscribers that they create a preferences center for their email. Ask them to choose the things they are most interested in learning about. They have the ability to choose the kinds of emails they want to get from you as well as how often they would want to receive emails from you.
5. Birthday greetings and wishes
On their birthday, everyone enjoys being made to feel special and valued.
Sending birthday greetings through email might help you generate a significant return on investment (ROI). On average, a birthday greeting may create conversion rates that are 481% higher, revenue that is 342% higher, and unique click rates that are 179% higher.
Enhance the effectiveness of your birthday emails by include eye-catching graphics, coupon coupons, or presents.
Building a connection with your subscribers via the delivery of highly tailored content is facilitated by triggered emails. You may develop discussions with your subscribers depending on their activities rather of sending them one-sided, generic emails. Triggered emails enable you to create up distinct client journeys.
When you are configuring your automated email campaign, be sure to remember to:
- You may specify who will get the triggered emails by filtering your audience segments.
- Determine which events will cause emails to be sent.
- Through the use of AI, workflows may be established, along with branches for subscribers to interact with.
- Keep an eye on the success of your efforts and make adjustments as required.
- Browse through some samples of triggered emails to get ideas.