When you send an email to congratulate someone on their anniversary, you are doing more than simply saying “thank you.” This is an excellent time to provide account updates or special offers to the customer. Make use of these samples of anniversary emails as a starting point for developing your next automated email marketing campaign.

1. Include a voucher for your birthday or wedding anniversary

The greatest way to commemorate a significant occasion is with cake and a gift, but unfortunately, this is not something that can be readily done via electronic communication, such as email.

In this sample of an anniversary email, Grammarly takes a light-hearted approach in their “Grammarversary” email by incorporating a visual of a cake (complete with a lighted candle) and a unique offer.

Eighty percent of customers believe that coupons inspire them to make first-time purchases with a company that they are not acquainted with, indicating that discounts have the potential to drive new business. For instance, with Grammarly, you can get a free version of the service that has a limited set of functions, but you can also pay for a premium version that has more features and more advantages. This email celebrating the occasion is a crafty method to promote conversions.

2. Recount some of the most significant events from the previous year

A unique method of connecting with your subscribers is to create a rollup of their accounts or a highlight reel of the previous year. If it is your anniversary, you could want to convey some information about the significant triumphs that occurred over the previous year. On the other hand, you may go a bit further for the anniversary of one of your customers, as Uber did in this example.

At this point, personalisation of email becomes really essential

The more information you have about the past of your subscriber, the more specific you will be able to be in the anniversary emails you send them. Uber goes above and beyond the typical one-year anniversary email by reflecting on the last three years and even going so far as to include the very first remark a customer got from Uber as well as the date on which they took their very first ride with the company.

3. Get creative with the subject lines of your anniversary emails

Your subscribers are bombarded with hundreds of emails on a daily basis, which indicates that there is a lot of competition in your industry. Because it is the most important component of your email, the subject line should be one that draws the attention of the reader. As seen by this example of an anniversary email from theSkimm, using humor is a fantastic approach to connect with your audience.

The innovative use of the subject line “Birthday suit, on” as a technique to motivate opens is an example of this. If you want to get people to laugh at what you’re saying, you need to make sure that you have the correct voice and tone for the situation. The approach that theSkimm takes is successful because they understand their audience. Before you go in with anything that could be too controversial for your audience, try out a couple different comedic techniques (using A/B testing might be helpful with this aspect).

4. Adopt an audacious strategy for the design of the anniversary email

The majority of businesses use pre-designed templates for their company emails. They use a limited palette of colors, a curated collection of typefaces, and a specific language, in addition to standard layout templates. When it comes to sending anniversary emails, you have some leeway to be creative. This example of an anniversary email from Spotify is striking and immediately draws the reader’s attention.

The music streaming service Spotify combines a number of innovative features. To begin, they utilize a dazzling array of hues, some of which you may not anticipate seeing together. They employ a straightforward black button as their call-to-action (CTA) button, which makes a striking contrast with the style that is influenced by the 1980s. In addition to this, they make use of lines and shapes to call attention to certain parts of the email.

You may construct a similar idea and make it your own by using an editor that works with drag-and-drop functionality.

5. In honor of your accomplishments, you have a chance to win

When you celebrate your own anniversary, it is a wonderful time to convey to your clients how much you appreciate the fact that they have continued to do business with you over the years. Every company has the ability to conduct something for its subscribers called a giveaway.

Within this example of an anniversary email sent by Qatar Airways, the airline provides a trip experience.

Wrap up

Email automation should be considered an essential component of any successful digital marketing plan. You may set up anniversary emails for both you and your customers using triggered email campaigns. These emails can be sent on either your anniversary or the anniversary of your customers. In addition to looking for illustrative samples of anniversary emails, keep the following vital things in mind:

• Use your anniversary email as an opportunity to be creative with the voice, tone, and design.
• Use personalized email to engage with your readers and build a relationship with them.
• Determine the most effective time of day and hour to send email messages commemorating anniversaries.

You are able to compose an email to send to consumers on an anniversary that does more than just express gratitude for their patronage. Provide them with a justification to remain there for the next year.