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How To Increase Traffic to Your Small Business’ Website

With over 1.5 billion websites on the internet and 200 million active websites, companies may find it challenging to get the traffic that they want.

Marketers should examine numerous key aspects to enhance traffic to your small business’s website.

How to Increase Website Traffic to Your Small Business

Small businesses told us their struggles—like increasing traffic to their website—so we're showing you some practical tips.

With so many websites online nowadays, it’s no wonder that growing web traffic is one of the top problems for organizations.

6 techniques for increasing traffic to your small company website

Don’t be intimidated by the vast quantity of websites available. Increasing traffic to your small company website may be accomplished in a number of methods, which we’ve discussed for you below.

Produce high-quality material

When it comes to helping your website rank better on search engines like Google and Bing, content really is king. In fact, having high-quality content is one of the top five ranking criteria that Google examines.

High-quality content may take numerous forms, including:


Web sites



Study of cases



Videos and other materials

Although not every website will need all of these distinct components, having a selection at your disposal can help your business appeal to a far larger audience.

Quality content demonstrates that you took the effort to generate interesting content that is properly optimized for the main search engines.

Use SEO best practices

Another important component that might assist improve traffic to your small business website is search engine optimization (SEO). Consider the following: Proper SEO is a tool that aids in the delivery of your content to readers. While there are several best practices to follow when it comes to SEO, here is a list of must-haves:

Title tags inform search engines about the content of a certain page. Each page’s title tag should be unique.

On search engine result pages, meta descriptions show underneath the title (SERP). This is a brief summary of the page and whether or not it is relevant to the reader.

Targeted keywords and key phrases – These are subject words/phrases that are particular to each of your web pages. Make them as distinct as possible, otherwise search engines may punish you for duplicate material.

Image ALT tags – Image ALT tags function similarly to targeted keywords on a web page. They inform the search engine about the image.

Internal page linking – Using relevant keywords as anchor text to connect to other pages on your site.

Have a safe website

HTTP sites are no longer in use, since search engines such as Google have come to emphasize secure websites (https). The Hypertext Transfer Protocol Secure (https) protocol is an internet communication protocol that aids in the integrity and secrecy of user data.

This is apparently towards the bottom of the list of ranking variables, but search engines are urging more companies to encrypt their sites in order to better safeguard their consumers.

Make use of social media

When we questioned our small company sample which channels they thought were ideal for new customer/lead acquisition, a big percentage of them said social networking was their best choice. However, utilizing social media to generate traffic to your small company website is also a good idea.

State of Small Business Marketing graph

Small companies reported using Facebook at 69.6%, Instagram at 48.3%, and Twitter at 47%.

Small companies can examine the following top-performing social media sites:






These websites are not only terrific methods to connect with your brand’s target audience, but they are also a great tool for increasing traffic to your website. One method is to simply provide a link to your website on your personal page.

There are various different methods to direct your audience to your website, depending on the social media platform that your company uses, such as:


Posts with links


By use of direct and private messaging

Make your website mobile-friendly

Having a mobile-friendly website is more important than ever, as more and more people choose to access the web on tablets and smartphones rather than desktop computers. In fact, 52% of all internet traffic in 2018 was done on a mobile device, according to data.

When beginning the design process for your website or redesigning an existing one, you’ll want to ensure that you’ve produced a responsive website, which means that it will adapt how it appears based on the source that it’s being seen on.

mobile-ready website example

Make the most of your email marketing strategies

Email marketing is another wonderful approach to bring more visitors to your website. In fact, considering that most customers prefer to hear from their favorite businesses through email rather than social media, it may be one of your greatest alternatives.

72% of customers prefer to get promotional information from their favorite firms through email, while 17% choose social media.

Email provides several chances for marketers to direct readers to their website, whether via linked anchor text, connected pictures, or specific call-to-action buttons (CTAs). Consider this Slack email example.

links and CTAs in email example

Five distinct parts in this email feature links to the Slack website, which we underlined with purple boxes. If you break down the email even further, the live version indicates that each of the five starting points for readers is also connected to distinct bits of content on their website.

That brings the total number of links Slack has added that will direct readers to their website, raising their overall traffic rate.


Increasing traffic to your small company website might seem to be a difficult endeavor, particularly when you consider the sheer number of websites available online. However, this does not need alarm. With these seven ideas for increasing website traffic, you can continue to fine-tune your marketing strategy.

Other variables you should think about include:

Keep track of critical performance metrics (KPIs)

Update any outdated material with fresh knowledge and SEO techniques.

Increase your audience engagement on social media channels.

Survey your subscribers to find out what they want to see more of from you.