Marketers experience a variety of emotions when it comes time to send out an email campaign. We’re pleased of the effort we’ve put in to bring the campaign to life, and we’re enthusiastic about the possibilities. However, once we press the “send” button, the campaign is out of our control. Send fear in.
The dread of sending an email may be debilitating. We may be scared to experiment with A/B testing, dynamic content, and marketing automation because of these anxieties.
Why do emails make me nervous?
Email sending anxiety is a very real problem, and it is one of the most prevalent triggers for persons suffering from social anxiety and productivity-related anxiety. The major source of email sending anxiety is the time lag between sending an email and getting a response. That delay causes the sender to rethink everything: themselves, their email, the substance inside it, the reaction that will follow: everything.
How do you deal with email apprehension?
Managing email sending anxiety is similar to dealing with most other types of anxiety. This indicates that the sender must be proactive in order to overcome their worries, such as making a list of their concerns and discussing how to deal with each one. In fact, we’ll be doing so soon.
Once you know what causes the anxiety, you can prevent it from becoming a problem. Some possible causes are:
- Fear about typos? Invest in high-quality editing software.
- Fear of broken links—test them before include them in your emails.
These remedies don’t have to be difficult, as long as you’re proactive in dealing with the problem.
It’s time to put an end to email send anxiety. Today, we’ll go over six typical email sending worry areas and some methods to help you overcome them so you can feel secure every time you hit the send button.
6 frequent email marketing apprehensions
To address your email sending worries, you must first be able to recognize them. From there, you may devise a proactive strategy to overcome your concerns. That being said, here are six typical email marketing anxieties that might cause email sending anxiety, as well as some ideas to help you overcome them.
Concern about broken links
Broken links not only seem unpleasant, but they may also render your communications useless. No one likes to send an email with a broken link, particularly if the link takes readers to a website that encourages them to convert.
Consider this Beachbody example. In an effort to address some issues raised by members of the LIVE group, they sent out this email to help shift their 2B Mindset mentors from an ineffectual discussion thread to a more involved Facebook group. What is the issue? The link to the Facebook group was broken!
Mentors were met with the following notice instead of being sent to the Facebook group:
While faulty links are inconvenient, Beachbody was swiftly alerted to the issue and soon sent out a corrected email with the right link.
How to Overcome Your Aversion to Broken Links: Use the pre-send testing tools offered by your ESP. Send yourself and a coworker test emails and click on every link.
The fear of typos
Typos are basic errors. They normally do not detract from your main message, but they certainly diminish your professionalism. Typos give the impression that you did not proofread.
You want to prevent errors at all costs as a marketer, but your own typos are tough to detect. It has been scientifically proved that humans have difficulties noticing our own errors, making the job of locating and correcting typos all the more difficult.
To overcome your fear of errors, read your email aloud before sending it. Slow down and concentrate on each word. One frequent strategy is to read the message backwards from the finish to the beginning in order to spot errors. If it helps, some people prefer to print the email. Because your own errors are so difficult to see, you should submit all emails via numerous proofreaders before sending them.
Fear of components failing to render
When you design an email, you make a number of design considerations. You utilize eye-catching graphics, choose fonts and colors, and ensure that the email is consistent with your brand. All of these aspects add to the overall appearance and feel of your message, so ensure sure they all render properly.
The first email in this Adobe example displays a damaged picture, which is represented by the little square with the rip next to the “all applications” caption. On the right, you can view the picture in its entirety. As a buyer, you won’t find an email without a picture particularly appealing. However, once the picture is added, it provides you an idea of what may be constructed, as suggested by the language below it.
Fortunately, it is feasible to obtain a fair picture of how emails will appear before sending them. Send test emails to various email clients to observe how everything displays, and then troubleshoot from there.
How to Overcome Your Fear of Rendering Problems: Send test emails to various email clients using your ESP or a provider such as Litmus.
Fear of negative outcomes
When we send out emails, there’s a lot of excitement, particularly if it’s a fresh campaign. Perhaps a fresh email approach will result in the biggest open rate in the company’s history, a flurry of new sales, or a plethora of useful feedback.
Even if a new campaign has enormous promise, it’s easy to get caught up in the dread of poor outcomes, wondering if your email will perform its job. Sometimes the fear of poor outcomes is so severe that marketers choose not to send any boundary-pushing efforts at all.
Allow yourself to experiment to overcome your fear of failure. Recognize that email marketing is all about fine-tuning. Not every email has to be a huge success, and learning what doesn’t work is just as valuable as learning what does.
Fear of inaccurate data resulting in poor personalisation
Personalization is incredibly effective. In fact, email campaigns with tailored subject lines are 26% more likely to be opened, and segmented efforts have resulted in a 760% increase in email income. It’s a no-brainer to give someone the appropriate message at the right time with the correct content.
However, marketers are concerned that their data is flawed and that their customization attempts may fail as a result. For instance, if they want to send an email with dynamic content that displays a different picture to males vs women, they must guarantee that their data is right.
How to Overcome Your Aversion to Bad Data: Update your registration forms and double-check that your integrations are operating properly. Use Campaign Monitor’s proprietary API if required to ensure that the correct data is provided through.
Fear of sending to the incorrect list
Today’s marketers place a high value on having robust, high-quality email lists. Your lists are important, and you never want to send an email to the incorrect group. After all, you’ve promised your subscribers that you’ll constantly deliver them relevant content that matters to them.
Here’s an example from Shutterfly, which sent a “congratulations on your birth” campaign to their entire customer base instead of the people who were supposed to get it: new parents who had just made a baby-related transaction.
As adorable as new infants are, this is a delicate issue since many parents lose their child before to or during the delivery process. Because it was such a sensitive matter, social media soon picked it up, drawing the attention of the company, which subsequently wrote a big email apologetic letter.
Make sure your lists are clearly labeled so you never mistake them while sending email marketing to the appropriate lists. Additionally, make “checking the list” a part of your email sending pre-flight checklist. Finally, verify that you eliminate possible list members who you do not want to receive the email.
Tips for Overcoming Email Sending Fear
Whatever makes you nervous about sending emails, there are a few things you can do to help. Consider these suggestions to be nightlights for a dark closet—they won’t totally eradicate the dread, but they will offer the peace of mind required to relax and send with confidence every time.
Understand the “why” behind every email you send
When creating an email campaign, whether it’s a one-time message or a customer journey, consider why you’re sending the email. What do you expect your subscribers to do after they get it? Do you want them to read the message, visit your website, or buy something? Understanding the “why” can assist lessen the worry of selecting the incorrect text, CTA, or ultimate objective.
Make a checklist
It’s easy to make mistakes when you don’t have a checklist, and this is more true than ever when it comes to email. Make a checklist to go through before you push submit. Check for broken links, add a subject line, submit to Tina for proofreading, and anything else that needs to be verified should be on the checklist.
Hire a proofreader
Because typos and grammatical mistakes can make even the most professional-looking email seem unprofessional, many marketers are terrified of them. It is, however, quite difficult to spot your own errors. Before scheduling, ensure that emails have been proofread by at least one additional person.
It’s not the end of the world if you make a mistake in an email. Keep in mind that errors happen, and your audience will forgive you. If you make a significant error, you may always address it in a follow-up email.
It’s normal to be nervous before sending out email campaigns.
Don’t allow send anxiety keep you from forging new territory in email marketing. If you follow these suggestions, you will be able to overcome your concerns and feel confident every time you push send.