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Black Friday Email Marketing: The Best Day to Email Customers

Ecommerce
Before delving too far, consider the average optimal send dates. The most important benchmarks to keep an eye on are your best day for email openings and your best day for the greatest click-throughs. These indicators not only show that your audience is opening and reading your email contents, but ...

3 Ways To Make Data Actionable In Email Campaigns

Campaigns
These days, it can be difficult to analyze all the clicks and touchpoints that your customers have with your business, and it’s only normal to ask: How do I make all this data actionable?And you’re not the only one asking this question.Don’t neglect your subject line and preheader textThis has ...

Top 3 Benefits of Email Marketing for Small Businesses

Ecommerce
Regardless of the size of the business, the way that marketing dollars are allocated is very important. This is especially true for small businesses that have smaller budgets and unique needs.Every penny spent on marketing must be worth it, and small businesses especially need to ensure they’re seeing a number ...
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