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7 Key Success Factors in Email Marketing you Should be Measuring

Analytics can supercharge your email marketing efforts.Email marketing is more important than ever. According to a recent study 44% of email recipients made a purchase in the last year based on an email.Email marketers who aren’t using data are hurting their business. Without a measure of key success factors, marketers ...

5 New Ways to Tackle Email Marketing for your Blog

The most powerful asset a blogger possesses is their email list. Growing your list organically—and sending out relevant email marketing messages—is one of the best ways connect with your audience, drive engagement, and attract more readers to your blog.Marketers who prioritize blogging are 13 times more likely to achieve a positive return ...

5 Tips for Developing a Better Newsletter Format

If you are like the average person in a typical office job, then you likely receive over 120 emails per day.  Some, obviously, are more important than others. Some may be work-related while some may not. As an email marketer, you need to figure out how to make your email stand out ...